Learning Paths

Using AI for marketing creative

Discover AI text prompting and editing techniques and tools available to support marketers creating imagery and videos

Module purpose

In this module, we recommend some of the most common AI text prompting and editing techniques and tools available to support marketers creating imagery and videos.

How is the Learning Path structured?

  • Objectives
  • Business considerations when adopting AI for creative
  • Pricing models
  • Legal issues to consider
  • Tool 1: DALL-E
  • Tool 2: Midjourney
  • Tool 3: Stable Diffusion
  • Dedicated paid AI image generator tools aimed at marketing
  • Other image tools to consider
  • Video tools
  • Summary

Learning Objectives

  • Review practical issues you should consider before using these tools
  • Understand how to use three of the most well-known and widely adopted tools: Dall-E, Midjourney and Stable Diffusion
  • Discover some other useful image and video tools developed specifically for marketers working on campaigns

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This module is in the AI for Marketing Learning Path

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What are Learning Paths?

A modern training solution to help businesses grow through marketing

Learning Paths bring together all of the relevant training and associated resources into a single, customizable journey.

Whether it's specific, task-based skills or fully mastering a single discipline, Learning Paths provide the training your business needs to expand into new channels and improve the results of your current marketing activities.

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Learning Paths are divided into strategic and channel-based marketing modules, which help you align development needs with business objectives.

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Each Path is supported by our 20 comprehensive marketing toolkits, reducing outsourcing costs by expanding your in-house knowledge and expertise.

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Deliver real business results with our practical, ready-to-go templates. Instantly apply them to your own marketing activities to drive efficiency and track your results.

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