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Learning Paths

Introducing AI for marketing

Learn how you can use AI for marketing, looking at the top-level capabilities of AI in a business and how to distinguish between tools

Module purpose

In this introductory module, we discuss how you can use AI for marketing, looking at the top-level capabilities of AI in a business and how to distinguish between GenAI and Predicitive Analytics tools.

How is the Learning Path structured?

  • Objectives
  • AI opportunities in marketing
  • What are the different types of AI?
  • Reviewing the AI capabilities of a business
  • Summary

Learning Objectives

  • Review the main marketing use-case for AI
  • Assess the top-level capabilities of AI in a business
  • Distinguish between Generative AI and Predictive Analytics

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This module is in the AI for Marketing Learning Path

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What are Learning Paths?

A modern training solution to help businesses grow through marketing

Learning Paths bring together all of the relevant training and associated resources into a single, customizable journey.

Whether it's specific, task-based skills or fully mastering a single discipline, Learning Paths provide the training your business needs to expand into new channels and improve the results of your current marketing activities.

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Learning Paths are divided into strategic and channel-based marketing modules, which help you align development needs with business objectives.

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Each Path is supported by our 20 comprehensive marketing toolkits, reducing outsourcing costs by expanding your in-house knowledge and expertise.

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Deliver real business results with our practical, ready-to-go templates. Instantly apply them to your own marketing activities to drive efficiency and track your results.

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