Social media marketing audit template
Audit your social media marketing with our guided template
How will this social media audit template help me and my business?
Every successful marketing strategy starts with a detailed audit. After all, how are you supposed to improve if you don't know how well you're currently doing? This is especially true when formulating a social media strategy. The fast-paced nature of social platforms means that you constantly need to review your performance and optimize your posts if you want to become a thought leader in your industry.
Managing social media updates as part of content marketing activities takes time. You want to make sure you are focusing in the right places and getting the returns on your investment. That's why our Excel / Google Sheets social media audit template helps you review the effectiveness of your own social media activities, or for your clients against competitors.
Who is this social media audit template for?
This audit template has been created for all digital marketers who are involved in creating a social media strategy for either their own company or a client and will be involved in that strategy's implementation. This includes entry-level executives and social media specialists, all the way up to social media managers who can use the audit to pitch a strategy to senior stakeholders.
How is the audit structured?
The spreadsheet workbook includes these tabs to help you rapidly perform an audit of your main social accounts to identify weaknesses and improvements.
1. Platforms - One page summary grid of content strategy for your main platforms with the opportunity to benchmark against competitors
2. Comms strategy - A more in-depth review of communications goals of different types of content - using an example from our Editorial calendar spreadsheet which features other alternative methods for content theming
3. GenAI review - GenAI tools such as ChatGPT can give insights on your accounts you miss - use these prompts to compare to your analysis
Resource Details
- Author: Dr Dave Chaffey, Smart Insights
- Format: A downloadable Excel spreadsheet
- Related resources:
- We recommend you use this audit alongside our example social media plan template as well as our Social Media Learning Path.
- Techniques for measurement of ROI for social media are covered in our module on evaluating content marketing ROI.
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