Phil Treagus-Evans

Posts by Phil Treagus-Evans

Phil Treagus-Evans is the CEO and co-founder of Giraffe Social, a human-first marketing agency that's challenging the traditional agency model. He is also the bestselling author of Human-First Marketing: The Art of Being Seen, Trusted, and Remembered - a book born from years of helping brands connect with real people in a digital world that often forgets we're human.

By Phil Treagus-Evans 08 Jul 2025

How brands can humanize their TikTok strategy through UGC

TikTok’s algorithm doesn’t care about your brand’s follower count. It doesn’t care about your blue tick or your quarterly marketing budget. What it does care about – obsessively – is authentic human connection and interest. The most successful brands on …..

Social media marketing

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