Thomas Haynes, Author at Smart Insights

Posts by Thomas Haynes

Thanks to Thomas for sharing his advice and opinion in this post. Thomas Haynes is a digital marketer with 15 years’ experience. He is currently Head of Digital at Optix Solutions, a Digital Marketing agency in Exeter, Devon. You can find out more about Thomas on his website.

By Thomas Haynes 15 Apr 2025

How to define effective digital marketing objectives and KPIs to achieve your goals?

A practical guide to select the SMART digital Key Performance Indicators to grow your business in 2025 using VQVC KPIs are a useful way for digital marketers to set expectations and prove that their work is having a positive impact. …..

Defining goals and KPIs

Essential