Good news for those annoyed by horrifically complex user journeys, marketers are finally paying attention to your plight! It's probably good news for marketers as well, as a lack of focus on customer journey will mean prospects dropping out of your marketing funnel left right and centre.
The chart below based on data from the programmatic ad agency Celtra, show how many marketers have been awakened to importance of customer experience. Very close to half said it was a high priority, whilst another quarter declared it was their highest priority. For those 22% who are laggards who don't think about it, you may want to consider it! Although in fairness, it may be a flaw in the survey given that there was no 'not applicable option'.
By Robert Allen
Rob Allen is Marketing Manager for Numiko, a digital agency that design and build websites for purpose driven organisations, such as the Science Museum Group, Cancer Research UK, University of London and the Electoral Commission. Rob was blog editor at Smart Insights from 2015-2017. You can follow Rob on LinkedIn.
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