With summer on the way (hopefully!) this new campaign has achieved over 1 million Youtube views, so it seems to have some of the impact it was looking to achieve thanks to taking a risk with using humour. We love it too, so at the end of a hard week, put up your feet and enjoy its creativity!
Thanks to John Newton for recommending this via LinkedIn - this Somersby Cider video - in his words - 'Loving the Somersby cider ad. Perfect apple takeoff. Hits the target market right between the eye'.
This one minute video with the strap line 'Less apps More apple' relates a tongue firmly in cheek product launch similar to the hype a new Apple phone or IPAD. We love the symbolic interpretation: single core vs dual core (apples) and one click, your connected (toasting drinks)!
Perhaps it's not promotional led to drive sales due to legislation and is focused towards brand awareness - certainly doing the trick.
Focusing on their UK target audience of the UK older techy generation, the stats demonstrate their video has engaged with a male audience of 25-44 year olds. So in John's words certainly hit the target market right between the eyes.
By Susanne Colwyn
Susanne is a Marketing Consultant and Trainer, with over 20 years marketing experience in the public and private sector. She's passionate about supporting companies with practical result driven marketing, to help focus companies on evaluating and driving their marketing forward. Experienced in Integrated Strategic Marketing Planning, Data Segmentation, Customer Relationship Management Systems, Customer Insight and reviewing internal systems, data and processes, to maximise conversion strategies and the customer experience. You can connect with her via her LinkedIn or follow her @Qtymarketing.
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