What we learned from implementing AMPs

This week's big development here at Smart Insights is the implementation of Accelerated Mobile Pages for our blog. If you are reading this on the standard HTML version (looks the same as normal) visit this post as an AMP to see what we have done. Over the last year, we have published updates about how Google is implementing and utilising AMPs to improve everybody's mobile web experience.

A timeline of AMP

Let me recap the main developments of AMP: December 2015 Google announced that it was seeing 16,000 new Accelerated Mobile Pages (AMPs) every single day. This was an impressive rate of adoption and showed the extent to which publisher wanted to attract audiences of mobile devices. February 2016 Then in February we saw Google has started rolling out Accelerated mobile pages…

Google's Accelerated Mobile Pages are set to appear in all mobile SERPs, rather than just the news carousel.

Google's AMPs are designed to make mobile browsing a more frictionless experience. Rather than taking sites designed for desktop and making them responsive to mobile, AMPs are mobile first and only. It will mean clean, non-cluttered pages which will load far faster on mobile devices than your average responsive site. Earlier this year we reported that Google has started rolling out Accelerated mobile pages to certain mobile search results- specifically results in the news carousel that appears at the top of certain SERPs with the distinctive lightning bolt. The big news from Google is that AMPs are now to be rolled out to all mobile SERPs. In a blog post on August 2nd, the company announced an early preview of the new…

What Google AMP Means & How You As A Content Marketer Can Adapt

If you’re a web marketer, chances are you’ve heard about Google’s recent AMP project. If not, here’s the rundown: AMP stands for “accelerated mobile pages,” and it’s Google’s most recent attempt to streamline mobile content for marketers and users everywhere. While most marketers are greeting AMP with enthusiasm, there’s no doubt that it will change web marketing in a big way. Here’s what you need to know about the major Google shift, and what it means for your web content. First, I’ll go more into defining, and then give you a how-to of sorts.

What is AMP?

According to industry experts analysing the launch like Search Engine Journal and Smart Insights, AMP is Google’s response to the launch of Facebook Instant Articles – an innovative feature that went live in 2014 and allowed users to access a selection of…

New announcement that Accelerated Mobile Pages (AMP) are starting to appear in mobile news carousel

Importance: [rating=5] (For Site Owners / Design and CX professionals ) Recommended source: Accelerated Mobile Pages project and latest announcement Update February 2016: Google has started rolling out Accelerated mobile pages to certain mobile search results. The changes have come a day earlier than expected, but are not yet fully rolled out. AMPs offer much faster mobile loading times and solve a key issue for mobile web users. Now they are live, implementing AMPs for your site just got more important than ever! Right now it they seem to just be appearing in news carousels for certain results, but expect to see them roll out over more searches over the coming days. Update December 2015: Google has announced that it is see 16,000 new Accelerated Mobile Pages…

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