Digital Marketing Megatrends 2017
Learn the 5 pillars of multichannel marketing and 9 actionable trendsFREE DOWNLOAD
Google is readying to add company logos in their search results and they appear to be making it relatively painless to implement. It is easy to test to see if your site is correctly set up to allow Google to use the company logo. This short tutorial shows you how to test if a business ready and set it up if it isn't. Although this feature hasn't been released yet, you may have noticed that Google is displaying a logo, link to the Google+ page and recent updates using the preview box on the right for a brand search. So it's also worthwhile checking whether you have this covered.
Many businesses to date have avoided or overlooked setting up a Google+ account. As a social media tool it has been somewhat overshadowed by others, however Google has been using information from these accounts for some time now, especially for local search.
Now Google is looking to take company logos from the Google+ account and insert them next to their page title and description. Full instructions and details for creating a business Google+ account can be found here at Google+ Business site.
Adding publisher details to the head code of a website is usually a very simple task. It is made easier for WordPress sites by using the plugin detailed below.
This is all the code that you need for any website. Simply replace the Google+ account number with your own.
<link rel="publisher" href="https://plus.google.com/116294148749918695974/"/>
By using the rich snippets tool provided by Google businesses can test how their website will appear and verify the connection between the site and its corresponding Google+ account.
If the 'publisher' tag was implemented correctly you will see something similar to this half way down the page:
And in the rich snippets preview you should see your SERPs entry with your company logo next to it.
Google are currently testing using logos in their results pages. Making these changes will not necessarily mean that your business logo will appear now or even in the future but it is the best preparation that you can make should Google continue with the idea of using graphics to further brand SERPs results.
This is how it should look - when verifying. You will also see the company logo and recent Google+ posts to the
Adding rel='publisher' and Google+ details to a WordPress website can be easily achieved by installing Google Author link plugin.
Not only does it allow you to add the Google author information for each user it also provides the ability to add publisher details via Settings > Google Author Link. Simply select a user for author of the home page (i.e. admin) and paste in the Google publisher profile the business Google+ URL.
By Expert commentator
This is a post we've invited from a digital marketing specialist who has agreed to share their expertise, opinions and case studies. Their details are given at the end of the article.
Start the discussion on our community and social networks
Recommended Blog Posts
3 examples demonstrating the benefits of social listening for financial services In a decade, social media has gone from somewhere we share photos of our cat, rant about politics, get passionate about sport, and learn how to use eyeliner – …..
Popular Blog Posts
Statistics on consumer mobile usage and adoption to inform your mobile marketing strategy mobile site design and app development “Mobile to overtake fixed Internet access by 2014” was the huge headline summarising the bold prediction from 2008 by Mary Meeker, an …..
Landing page examples and best practice advice Discussion of web design in companies who don’t know the power of landing pages still often focuses on the home page. But savvy companies know that custom landing pages are essential to maximise conversion …..
Use the RACE Planning System to get ahead in your digital marketing The first edition of my book Internet Marketing: Strategy, Planning and Implementation from 2001 included a popular template for creating what we then called an Internet Marketing Plan. Today, …..