Using a company Google+ identity to create a company logo in Google SERPs

A tutorial to getting ready to take advantage of this new feature

Google is readying to add company logos in their search results and they appear to be making it relatively painless to implement.  It is easy to test to see if your site is correctly set up to allow Google to use the company logo. This short tutorial shows you how to test if a business ready and set it up if it isn’t. Although this feature hasn’t been released yet, you may have noticed that Google is displaying a logo, link to the Google+ page and recent updates using the preview box on the right for a brand search. So it’s also worthwhile checking whether you have this covered.

asos-logo

HOW to get your logo into SERPS:

  • 1: Create a company GOOGLE+ account

Many businesses to date have avoided or overlooked setting up a Google+ account. As a social media tool it has been somewhat overshadowed by others, however Google has been using information from these accounts for some time now, especially for local search.

Now Google is looking to take company logos from the Google+ account and insert them next to their page title and description. Full instructions and details for creating a business Google+ account can be found here at Google+ Business site.

  • 2: Use the rel=’publisher’ code

Adding publisher details to the head code of a website is usually a very simple task.  It is made easier for WordPress sites by using the plugin detailed below.

This is all the code that you need for any website.  Simply replace the Google+ account number with your own.

<link rel=”publisher” href=”https://plus.google.com/116294148749918695974/”/>

  • 3: Test and Verify using rich snippets tool

By using the rich snippets tool provided by Google businesses can test how their website will appear and verify the connection between the site and its corresponding Google+ account.

If the ‘publisher’ tag was implemented correctly you will see something similar to this half way down the page:

publisher

And in the rich snippets preview you should see your SERPs entry with your company logo next to it.

richsnippetsgoogleserp

  • 4: Wait

Google are currently testing using logos in their results pages. Making these changes will not necessarily mean that your business logo will appear now or even in the future but it is the best preparation that you can make should Google continue with the idea of using graphics to further brand SERPs results.

This is how it should look – when verifying. You will also see the company logo and recent  Google+ posts to the

Googlelogoserp

Google Author and Publisher for WordPress

Adding rel=’publisher’ and Google+ details to a WordPress website can be easily achieved by installing Google Author link plugin.

googleauthorlink

Not only does it allow you to add the Google author information for each user it also provides the ability to add publisher details via Settings > Google Author Link.  Simply select a user for author of the home page (i.e. admin) and paste in the Google publisher profile the business Google+ URL.

homepageuserprofile

  • dan barker

    Very nice. I work with a few people who do this, and the best benefit is the ability to get Google+ posts onto the brand serp.

    The brand serp only pulls through google+ posts where an image has been attached and, as you can see from your ASOS example, if you include a link within the first few words it includes the link on the SERP too.

    If you’re careful with the images you use, you can probably drag the user’s eye over there & use G+ posts a little like you may use adwords sitelinks.

    dan

  • Paolo

    Excellent article! But the company logo is shown for sure whether the procedure is done well? How long does it take?

  • http://www.creativewebdesign.ae/web-design Ayesha

    Great post…

    Can you help me with this?

    I had this old Google+ page and with an old logo which is currently listed in the Google search for my company name as the search term.

    I mean when I Google with my company name, my old Google+ logo is listed on the right hand side. I did remove the old Google+ page and replaced it with a new one with the new logo, but Google is still showing my old logo.

    What do you suggest here? How can I make Google list my new Google+ image and data?

    Any help would be greatly appreciated…

    Ayesha

  • http://www.opendrive.com/ Claire Danes

    A company logo has ability to annihilate its competitor. So it must be affective and eye catchy. So create company logo that is able to elicit positive response from costumers. Above information about company logo is genuinely very informative and supportive.

  • http://www.clippingpathspecialist.com/photoshop-retouching/ Suzan

    Even company review can be added in google page, its also important as logo.

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