Digital Transformation - Shaping Your Digital Future
We can help you on your journey to successFind out More
Save 50% on Annual
Membership in August
Recommended link: Facebook Announcement
This new feature from Facebook for advertisers promises more relevant ads through extending the custom or Similar Audience targeting feature to now include what it calls “lookalike audiences.”
Advertisers will be able to upload their customer profiles, referenced by emails or phone numbers, and then Facebook will automagically target a similar profile of Facebook users based on similar interests, demographic data or location. Inside Facebook has a few examples of companies using Lookalike Audiences who have seen sizeable improvements in cost-per-acquisition through this approach.
We had a discussion on this new Facebook Ad targeting feature in our Answers forum recently when this was first announced. There seemed some enthusiasm for it.
Marie Page said:
“I’ve been looking at custom audiences recently and am planning on using the feature. The Lookalike option looks really promising. The more targeted our advertising efforts the better, particularly to a proven segment.
Personally I’m really fed up with seeing irrelevant ads in my newsfeed. Very happy to see ads of relevance and find it strange that there is so much public resistance to what they perceive is a Big Brother approach. I found the freelance site People Per Hour recently as a result of a Sponsored Story (a friend is a fan of theirs) and ended up recruiting a freelancer as a result”.
Rhian Simms added:
"Facebook targeting is built on characteristics they think (or would like to think) reflect their ideal customer, but where they don’t have 100% data derived the profile, ad spend may be burned on either weak segments, or those that are just not quite relevant to the audience (but perhaps how the board would like to perceive them to ‘look’!).
In my opinion, providing it is clean and of good quality, recommending the data on which to make these decisions can only be a positive!"
By Dave Chaffey
Dave is CEO and co-founder of Smart Insights. He is editor of the 100 templates, ebooks and courses in the digital marketing resource library created by our team of 25+ Digital Marketing experts. Our resources used by our Expert members in more than 80 countries to Map, Plan and Manage their digital marketing. For my full profile, or to connect on LinkedIn or other social networks, see the About Dave Chaffey profile page on Smart Insights. Dave is author of 5 bestselling books on digital marketing including Emarketing Excellence and Digital Marketing: Strategy, Implementation and Practice. In 2004 he was recognised by the Chartered Institute of Marketing as one of 50 marketing ‘gurus’ worldwide who have helped shape the future of marketing.
Start the discussion on our community and social networks
Recommended Blog Posts
Social Media Essentials: Catch up with the latest updates in social media Spotlight story: Facebook launches Crisis Response hub This year we have seen a number of disasters globally from the Manchester attacks to hurricane Harvey. In response, Facebook has been developing ways …..
Facebook launches one of its most impactful tools, making it a place where users can connect for help in the midst of crisis This year we have seen a number of disasters globally from the Manchester attacks to hurricane Harvey. In response, Facebook …..
Popular Blog Posts
Statistics on consumer mobile usage and adoption to inform your mobile marketing strategy mobile site design and app development “Mobile to overtake fixed Internet access by 2014” was the huge headline summarising the bold prediction from 2008 by Mary Meeker, an …..
Landing page examples and best practice advice Discussion of web design in companies who don’t know the power of landing pages still often focuses on the home page. But savvy companies know that custom landing pages are essential to maximise conversion …..
Use the RACE Planning System to get ahead in your digital marketing The first edition of my book Internet Marketing: Strategy, Planning and Implementation from 2001 included a popular template for creating what we then called an Internet Marketing Plan. Today, …..