SEO needs to be considered as an integral part of a web design project, not as an afterthought.

SEO can play a crucial part in achieving the perfect digital marketing mix for your business and any brand that takes its digital strategy seriously will no doubt already have a robust plan in place to maximise online performance. But, organic search can be fragile, even fickle, and the smallest misjudgements can leave you exposed. Timing is of the essence, with SEO, and can often be a major contributor in getting the best, most cost-effective results in the long run. In an ideal world, brands should begin focussing their attention on their organic search strategy as early as when they are planning the design and development of their website. However, all too often, they fail to do so and leave SEO as an afterthought or retrospective consideration, unknowingly jeopardising future success. Many brands approach the…

Key SEO trends to plan for this year

The SEO industry can be treacherous – you never know when Google will roll out its next game-changing update. For most SEO experts, every few days is another turning point that marks the need to review one’s strategy. But even if you’re that careful, there’s still a chance that you’ll miss one of Google’s 500-600 updates in a year. There’s no sleeping on the job when it comes to SEO. If you want to secure your rankings, you need to be vigilant, adaptive, and aware of the ongoing trends in the world of search engines. Based on the updates observed last year, here are some of the trends you can expect to continue for the rest of 2017:

The Rise of Google’s Rich Answers

SEO isn’t just about snagging the top position anymore. Google has a special place on top of SERPs (Search Engine Results Pages) for content…

Major 2017 SEO trends to get to grips with this year

Competition – it motivates all of us to become better at what we do. Marketers are no different, especially when they have to stay on top of the SEO game. They research the latest SEO trends; they use the best SEO tools out there. The problem is, unlike a sports competition, the goal posts for SEO are always changing. This, of course, makes the game more interesting, but also pretty frustrating for those trying to “keep up.” Looking ahead to 2017, these are some SEO trends that marketers might want to keep an eye on.

1. Dense Content Will Rise

Initially, content was provided in short little chunks – rather fluffy chunks, actually – and the same fluff was just repeated everywhere. When this ultimately proved ineffective for SEO purposes, marketers began to create volumes of lengthy content – the longer…

How keep your SEO strategy up to date with the latest mobile index changes

We all are living in a mobile world. Most of us pick our phones at the moment we wake up in the morning. Mobile phones have become a part of our daily routine, from reading the daily news to reviewing emails. Now, everyone knows the role that mobile-first and responsive design plays in achieving website rankings and improving traffic. Instagram is one of the best examples of mobile-first design. Google's desktop indexing has been around since the beginning of Google Search. But, as this Smart Insights post announcing and discussing Google's Mobile First index launch shows, it is now 'abandoned' and pushed to backup status. It's no secret that Google has rolled out its new mobile-first index. Mobile-first search indexing will focus on the mobile version of your web page than that of the desktop version. So in this…

Follow these SEO trends for better rankings in 2017

SEO is a very volatile industry because of the many changes that take place in the Google algorithm within a period. The algorithm set in place this month may not be the same the next. It is an always evolving algorithm that encourages SEO specialists to stay on their toes and keep abreast with updates. Now we are starting 2-17, it has become more important for specialists to look out for trends that can affect search rankings for their keywords in this new year.

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Considering the changes that…

Chart of the day: Marketers are finding the difficulty of external/internal linking  and web page load speed outstrips the effectiveness

In the November 2016 Search Engine Optimization Survey from Ascend2, they found that 57% of the 256 respondents understood that relevant content creation was the most effective tactics to boost their SEO traffic but at the same time it was also the most difficult. I'd suggest that this is mostly due it being time-consuming for marketers to create great content but also the competition to make it unique is high when it seems like everyone is doing inbound marketing. Interestingly, the two tactics that were marked are more difficult than effective were external linking and web page load speed. Generating links to your site is hard and requires dedication from everyone in the marketing team to create high-quality engaging content that other site/bloggers will want…

Time changes all things - Especially SEO!

You need not cast your mind back far to reminisce about a time when the principles of SEO were little more than a rhythmic check list, putting everything in its place to best support the client at hand. Now, times are changing, not only has the landscape been forever altered by Penguin 4.0, but we now have a new concept on the rise in interest and popularity: Semantic SEO. Saying Semantic SEO is going to change everything is inaccurate, yes, it is a different approach to SEO but not entirely unrecognizable. The most common current SEO tactic is to filter out a target phrase, use it throughout the URL and, with fortunes’ grace, rank for the phrase chosen. With semantic SEO, you target a topic, not just a phrase. This is due to Google being much more competent at understanding the intentions of the user and…

Just because Penguin constantly updates, doesn't mean you can throw out the disavow file

When taking to the familiar waters of the social media swimming pool this morning, instead of enjoying my relaxed, smooth, exercise regime, I was met by the sound of shrieking and splashing from the children’s pool of Twitter. Upon investigating, I see there is a lively debate about the implications of disavow in the fallout of Penguin 4.0. The main topic for the heated discussion? With the new incarnation of Penguin and its constantly refreshing live scrutiny when it is evaluating domains and URLs, is the presence of a disavow file even necessary for your business going forward? There are arguments both for and against this, there are those who are of the inclination that complete and utter removal of the disavow file is in their best interests as Google Penguin 4.0 algorithm is only doing minor devaluing…

Don't mess with Google

The competition for a top spot in the Google search results is as competitive as ever. Companies spend millions of dollars annually to try and rank at the top spot for competitive keywords. There is good reason for that type of spending. Ranking first in Google results in 33% of all traffic from that keyword. Many high profile companies have taken a rank-at-all-cost mentality to clawing their way up to the top of the Google search rankings. These companies have tried, and failed, to gain an unfair advantage and have paid the price with a Google Penalty on their website. Major companies like The Washington Post, WordPress, BBC, BMW, Mozilla, Genius, eBay, The Home Depot and even Google itself have been penalized by Google for violations of their guidelines. Digital Third Coast, a digital marketing agency located in Chicago, has compiled a list of high profile companies have…

Tools to Monitor Search Engine Positions For Startups

Organic search is a cost-effective channel in marketing departments for most established companies who sell their products online. For startups, a comprehensive organic acquisition strategy would usually not be the first area to concentrate on, as focussing on paid search and paid social to drive traffic would be a quicker way to test conversion of new products in the market. With the data and learnings from paid search, it usually can then make dipping the toe into organic search that much easier, as you’ll at least know which search terms are worth the time and investment for both content creation and which pages are the most important for your business. To monitor current and future positions of keywords, there are a great many SEO tools out there. But which ones out there are reasonably priced for a startup? And what do you get for your money?…

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