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Getting your content to "go viral" must appeal to every digital marketer, so I thought it would be worth sharing this recent viral video on successful viral marketing plus some tips on different types of viral "hooks".
The video talks about the history of online viral video and goes into detail about why and how they happen, as well as the impact viral videos are having on mainstream culture.
Lisa Romagnoli, Assistant Producer, Off Book says:
"whether rooted in comedy, spectacle, schadenfreude, cuteness, politics, performance, or deep meaning, the idea of viral videos, and the huge audiences they generate, have forever changed the values and potential impact of video online".
I also noticed an interesting post recently on Crazy Egg that outlines Six secrets of viral content, according to Mark Hughes, author of Buzz Marketing. The six “hooks” that can be considered for a viral are:
So there you have it, some ideas for inspiration, but making viral marketing work so that it supports and is in keeping with a brand is certainly challenging.
By Kate Boothby
Kate Boothby is a freelance writer, editor and consultant, specialising in direct and digital marketing and online learning. Her experience spans several market sectors, including charity, leisure and marketing education. Kate writes and edits online courses and her direct and digital marketing case studies and more general articles have been published in a variety of European journals. Connect with Kate on LinkedIn.
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