We know instinctively the time is now to take mobile seriously. But as your prepare have you considered what exactly you're preparing for?
Though mobile site browsing outnumbers app users, those app users consume 2.4 times more impressions! So what do you do? This infographic is useful if only to reinforce how serious you need to take it the question.
We'd suggest that the answer may be around what are you using mobile for - recent research suggests that apps are more about accessing data and connecting with others, especially where leveraging the phones native services (like geo-location) are important. Mobile sites on the other hand are proving more popular for shopping and entertainment, for now.
Also remember that from a pragmatic perspective, it's going to be cheaper to try and test via a mobile site. Food for thought!
By Danyl Bosomworth
Dan helped to co-found Smart Insights in 2010 and acted as Marketing Director until leaving in November 2014 to focus on his other role as Managing Director of First 10 Digital. His experience spans brand development and digital marketing, with roles both agency and client side for nearly 20 years. Creative, passionate and focussed, his goal is on commercial success whilst increasing brand equity through effective integration and remembering that marketing is about real people. Dan's interests and recent experience span digital strategy, social media, and eCRM. You can learn more about Dan's background here Linked In.
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