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15 of the Best Mobile Apps for Marketers

Mobile apps to manage your digital marketing life

Mobile Apps for Marketers

The modern marketer can reap massive benefits from the mobile app revolution.  Useful marketing software is becoming increasingly available in app form, making tools and data readily available on the go.  From uploading blog posts to tracking campaign metrics, apps allow marketers to access information at their fingertips quickly and conveniently.

But of all the apps available, which are the best for the marketer, and particularly the digital marketer?  I’ve put together a list of the apps I find most useful, both to keep up-to-date personally, but also to manage company social network activity.

The Best Social Media Management Apps

Hootsuite

Founded back in 2008, Hootsuite is a popular social media dashboard that enables you to post, monitor and measure your social media sites. Hootsuite gives you instant and convenient access to all of your social media channels as well as providing analytics to help you best increase your following and traffic.

Hootsuite is available to download on iOS and Android devices.

Buffer

Hot on the heels of Hootsuite, Buffer allows you to manage and monitor your main social media accounts at once.  Instantly schedule content for your Twitter, Facebook and LinkedIn accounts and analyse statistics on how your posts perform.  Set your own updating schedule for each account and create buffering patterns for different times throughout the week according to audience.

Buffer is available to download on iOS and Android devices.

Nimble

Recently rated one of the top CRM platforms on G2 Crowd, Nimble was created to help professionals build better online relationships amid all the multi-channel noise that can deafen consumers.  Nimble allows users to track and engage relationships by unifying contact information, social media profiles of important connections and online conversations in one location, simplifying digital communication.

Nimble is currently available to download on iOS from Apple App Store.

Best RSS News Reader

Feedly

Feedly: Blogs, RSS News Reader is a website aggregator that enables you to access information from all of your favourite sites and blogs in one place.  All tailored content is delivered directly to your smartphone or tablet allowing you to catch up with a wealth of websites quickly and conveniently.

Feedly offers a variety of helpful features, including a ‘Popular’ section at the top of each feed to ensure that certain content isn’t overlooked as well as a Custom Sharing preference which allows pro members to send articles straight to their chosen clipper.

Other useful RSS apps include Reeder and The Early Edition 2.

Feedly can be downloaded on both Android and iOS.

The Official Facebook App

Facebook

The official Facebook app is the long reigning, most downloaded social networking app on both Android and iOS.  Geared toward giving users the same experience of using Facebook on their mobile devices as on the website, the Facebook app makes it easy to stay connected and share information with colleagues on portable devices.  This is a handy app if you’re using Facebook as one of your main social media channels for your business as you can share status updates and content with your followers on the move.

The Facebook app is available to download on both iOS and Android.

Twitter and Google + also have their own social media apps.

Best Blogging Apps

 

Wordpress-iconWordPress is the most popular blogging tool for personal and business use. With its easy to use apps, you can update your blog via smartphone or tablet, upload and edit posts as well as manage user comments on the move.  Wordpress can be downloaded from the App Store or Google Play.

Blogger

Blogger, one of the original blogging tools, but less in vogue today  makes blogging on the go simple.  Update your blog from your smartphone or tablet, upload and edit posts as well as manage user comments on the move.  Uploading photos from your device is easy and location services allow geo tags to share your location.  Blogger can be downloaded from the App Store or Google Play.

The Official LinkedIn App

LinkedIn

The LinkedIn app gives you a useful communication tool that will keep you up to speed with your professional network.  Stay up to date with your LinkedIn connections; follow industry influencers to receive regular insights and professional content and search for fellow LinkedIn users, companies and groups and access your LinkedIn messages.

LinkedIn is an effective platform for maintaining professional relationships and posting content, such as recent blog posts, that draws attention towards your business or service.  The app is available to download on both iOS and Android.

Best Apps for Keeping Up With Digital Developments

Mashable

Mashable delivers the latest news on technology, apps, mobile information, social networking and general internet-related news.  Multiple tabs allow you to see a complete breakdown of channels that you can search by category, tag or by author.

The app alerts users to the most read pieces and works across smartphones and tablets, adapting the content to the size of the device.  The articles have a simple, clean layout and are easy to read and navigate.  If you click on an external link within a selected article, the link will open in the app’s own browser, allowing you to go right back to your original article without leaving the app.

Mashable is a must-have for those who want in on the industry news before it breaks, to stay ahead of developments and never be left in the dark.  It is available for download from Google Play and the Apple App Store.

TED

The TED app presents talks from some of the world’s most fascinating people: education radicals, tech geniuses, medical mavericks, business gurus and music legends.  There are more than 1,700 TEDTalk videos that are updated on a weekly basis and delivered in high or low res formats based on your network connectivity.  You can set up your own playlist to watch later, even when you don’t have data or WiFi access.  The entire TEDTalks library is at your fingertips that you can sort by recent or popular.  Find something by tags, themes, or related talks.

With this free app, videos are optimised for viewing on your iPhone or iPad and are categorised to make searching for your next inspirational presentation that much easier.  As an added feature you have the option to share your favourite talks with friends.

TED is available for download from Google Play and Apple App Store.

Best Digital Marketing Reference Apps

Quora

Quora is a great platform for marketers looking for information from reliable sources.  Users can ask a question and get real answers from people in the know as well as the option to post blogs.  The app invites users to aid each other by contributing and sharing their own knowledge.

You can download Quora on Android and iOS.

Quick Win

Quick Win Digital Marketing Lite is a useful app that provides answers to the top 100 digital marketing questions.  Based on the book by Annmarie Hanlon and Joanna Atkins, the app is designed in five sections so you can dip in and out seeking answers to questions as they arise:

  • Digital Essentials, an introduction to digital marketing techniques and tools (Twitter, Facebook, LinkedIn, etc.) and how your business can use them
  • Digital Toolbox, practical advice on how to d specific things using digital applications
  • Digital Marketing, how you can use digital marketing techniques and tools to promote your business/products/services
  • Branding Online, a critical topic for all businesses of all sizes
  • Managing, Measuring and Money Making online, where it all comes together.

Quick Win Digital Marketing Lite is available for download from Apple App Store.

 

Best Project File Sharing Apps

DropBox

DropBox allows you to store, sync and share folders online on a straightforward interface.  Use the DropBox app to store photos, videos and documents and access them anytime and anywhere with an internet connection.

You have the option to share DropBox files with colleagues and other contacts, allowing file sharing for remote marketing teams.  DropBox is available for download on both Google Play and Apple App Store.

Google Drive

Many digital marketing agencies now use Google Drive in place of DropBox.  Like DropBox, you can sync Google Drive with your phone and you can share documents with colleagues.  The app gives you access to all your files on any mobile device as well as being able to invite others to view, edits or comment on any of your stored files.

DropBox and Google Drive are available to download from both Google Play and Apple App Store.

EverNote

Evernote is a digital notebook with a difference.  Not only can you instantly capture notes, they immediately sync with all of your devices making sure no matter which one you pick up you’re immediately accessing the latest version. Use Evernote to write notes, capture photos and documents and share notes and notebooks across a variety of devices.  A very useful tool for keeping your To Do list close to hand and for sharing notes with your team without having to repeatedly save and share updated versions.  You can download Evernote on both Android and iOS.

Best Analytics Apps

AnalyticsPro2

AnalyticsPro 2 allows you to view 61 reports organised into eight sections: Summary, Visitors, Traffic Sources, Content, Goals, E-Commerce, App Tracking and Social.  Optimized for the iPhone and iPad, you can authenticate the app to access more than one Google account and effortlessly switch between them.  Reports can then be emailed as a PDF file and the app allows you to export data to a Text file.  Use AnalyticsPro 2 to identify trends and get the most out of Google Analytics on the go.

AnalyticsPro 2 is available to download for £4.99 on iOS from Apple App Store.

Earlier this year Google launched the official Google Analytics app, allowing you to access all web and app data on the move.   The app is now available to download from both Google Play and App Store.

This list of apps is not conclusive and we would love to hear which apps you find useful when it comes to running your day-to-day digital life.  Please post any apps or links below and make sure to take part in our poll!



Share your thoughts

  • Harley commented on January 4, 2017

    As I said I love wattpad n love to read n want to try writing. So any free reading apps I’ll take.😁😁😁 http://www.proleadsoft.com/mobile-app-development/

  • Grishma Tanna commented on December 26, 2016
  • Hi there,
    You have a great blog and I would like to say thanks for sharing!

  • Thank you Dude !
    Great apps for marketers. Many peoples didn’t know about it but this post make easier for them. And also helpful for me.

    Thank you

  • As I said I love wattpad n love to read n want to try writing. So any free reading apps I’ll take.😁😁😁

  • This is an excellent collection of apps! I haven’t tried out all of them but they sound extremely helpful. I especially like the idea of Feedly. I honestly detest the Facebook app although Facebook is a wonderful marketing platform. I have used Hootsuite and am a huge fan of it. I find Quora to be an amazing resource for different information and am active there. It really helps to have a great app for it you can carry around in your phone. Regards, Sadaf (http://incubasys.com.sg)

  • Already using few of them.. will definitely try Ever note

  • Nice thoughts, guys i found new app marketing website name is “appfillip” it really helpful for me so i suggest you guys also visit appfillip.

  • Luke commented on March 1, 2016

    These are such an amazing thoughts for mobile apps marketing.. I was concluding some strategies for my website https://www.appaustic.com/ and finally I have come to know about the great mobile apps strategies.

  • John Jane commented on September 11, 2015

    Hi everyone
    I found some information related to this topic.
    http://applicature.com/30-ukrainian-mobile-development-companies/
    Never thought that we do have such a professionalsin Ukraine

  • hosein commented on May 14, 2015

    hi friends I made game focus
    i suggest it downloaded
    https://play.google.com/store/apps/details?id=com.covergameir.jumpingboxes

  • John Carter commented on April 26, 2015

    I really like your blog. Its nice and has really good information on apps marketing. I really thankful to this blog, as it helps me to know about various new things on mobile apps marketing. So I very much appreciate this article.

  • Aadhil commented on April 22, 2015

    Nice Read. Thanks. I love Hootsuite cause it saves me a lot of time. 🙂

  • Wow, big thanks to the author. If you want to read reviews about mobile apps visit this website http://mobilereviewz.com/

  • Susan Matts commented on February 19, 2015

    People looking for faster transferring of heavy files without any internet connection or data network could use Mesh It Up app. You can download or install the app from the play store:- https://play.google.com/store/apps/details?id=com.dinero.mesh

  • James Matthews commented on February 16, 2015

    This list is great but I believe that it lacks of time tracking apps. I am using Timeneye time tracking to boost my productivity and it’s great when I need to work on multiple projects during the day: https://www.timeneye.com/

  • Veronica Wilson commented on January 29, 2015

    For those who aren’t interested in downloading a new app – or don’t mind downloading a new app but don’t want to constantly receive pictures of other people’s pets and cookery – this offering integrates with the Snapchat interface to allow you to make payments via your chat windows. The user swipes into the chat window of the intended recipient, types a dollar sign to go into Snapcash, then enters the amount and hits the green button to pay.

  • Hi there, I’d just like to put in a plug for Go2mobil. We offer a Mobile Audience Targeting Platform with advanced targetting and retargetting. It’s great for developers who want to monetize mobile apps, and want more precision when targetting.

  • Woozzlegames commented on September 3, 2014

    Hi Nice list but I wanted to share about this Cool IOS App where latest Tech Trends & Cool Ideas are shared I read it daily Trendly Ocean of Trends @ http://bit.ly/trndly

  • Hi, I like the list you shared. And I am happy to see the apps which I am using is also in the list. Learned about other apps too.

  • Jerome commented on July 30, 2014

    Hi, thanks for sharing this . i get to know some important apps for marketing.

  • Hi Imran, thanks for this post, it is really interesting! As you mentioned above, I particularly like using the Buffer app, I find it is very useful for managing our Twitter account in terms of timing tweets to go out at certain times, for example over the weekends etc. We have recently launched a new mobile app, so we are aware that they need to be simple and easy to use, as well as useful for their purpose. Social media apps in particular, such as LinkedIn, Facebook, Twitter etc. all include exactly what you would want them to on your mobile or tablet devices and this is the reason people will download and use them as opposed to the mobile website version! Kind regards, Lauren

  • Future Scheduler is a good productivity app. It is useful to schedule text, SMS, phone calls and social media updates.

    Future
    Schedule

  • Awesome list — as a marketer myself I use several of these regularly. I didn’t know about AnalyticsPro, that’s one I’ll definitely want to check out! Another great one is Internet Marketing Premier (https://itunes.apple.com/us/app/internet-marketing-premier/id548695907?mt=8), it helps marketers create a custom online marketing strategy and figure out the best ways to implement it.

  • von awesome commented on November 14, 2012

    Tweetdeck is a great app for managing multiple Twitter accounts, reading your tweets, sending new tweets and keeping an eye on your direct messages. This is a must-have iPhone app if you love Twitter. See another review here.

  • Prince Sahu commented on March 15, 2012

    Very good post, I was really searching for this topic as I wanted this topic to understand completely and it is also very rare in internet that is why it was very difficult to understand.
    Also go to the link below to know about new mobile application for iPhone and iPad, named ‘GlobalSourcer’.
    Best iphone business apps

  • Thanks so much for this post. This is awesome post I ever seen on internet. This is rare to find that’s why difficult to understand. Anyway, you are definitely someone that has something to say that people need to hear. Keep up the good work. Keep on inspiring the people.
    Also go to the link below to know about new mobile application for iPhone and iPad, named ‘GlobalSourcer’.
    Best business apps

  • Rupert Harrison commented on February 25, 2011

    Instapaper does much the same thing Dave and is well worth checking out. Also, with regards to Tweetdeck, it is excellent on iPhone and Desktop, but woeful on iPad!

  • Thanks Imran – great suggestions – I have most of those 🙂

    One class of app I find really useful is that which reminds me to read an article I don’t have time for right now. You could use Twitter Favorites for this or bookmarks in Google Reader, but…

    I use Read It Later http://readitlaterlist.com/ which allows you to bookmark articles to read in your desktop browser and then read offline later after you have synced them.

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