Digital Marketing Megatrends 2017

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Marketing Automation Software comparison

A tool to compare marketing automation systems

Value:
A marketing automation research tool, courtesy of Software Advice.

Our commentary : If you're selecting a provider for a marketing automation, CRM or other Ebusiness system then you may find these Software Advice sites useful for an overview of the options.

They have a series of usable step-by-step guides and this widget which is shareable to other sites - a nice example of viral marketing.

Marketing implications : Take care with using this widget though since it has a strong US focus and some of the well-known marketing suppliers such as Eloqua or Marketo are missing. They do have a slightly broader list of Marketing Automation suppliers but again a US focus.

Remember that many email service provider solutions can now provide marketing automation or integration with existing customer management systems and they'll often be more capable as email broadcast platforms. To see a list see our email marketing software reviews.

Thanks to Tamara Gielen for alerting me to this.

By Dave Chaffey

Dave is CEO and co-founder of Smart Insights. He is editor of the 100 templates, ebooks and courses in the digital marketing resource library created by our team of 25+ Digital Marketing experts. Our resources used by our Expert members in more than 80 countries to Map, Plan and Manage their digital marketing. For my full profile, or to connect on LinkedIn or other social networks, see the About Dave Chaffey profile page on Smart Insights. Dave is author of 5 bestselling books on digital marketing including Emarketing Excellence and Digital Marketing: Strategy, Implementation and Practice. In 2004 he was recognised by the Chartered Institute of Marketing as one of 50 marketing ‘gurus’ worldwide who have helped shape the future of marketing.

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