Which tests will give the biggest uplift to your email campaigns?

Subject lines most popular, but landing pages and targeting most effective

Here’s some interesting new research for Email marketers from the MarketingSherpa 2012 Email Marketing Benchmark Report:

The reason for the popularity of subject line testing is obvious, that’s easier! The research shows that it’s worth finding/making the time to become more sophisticated in targeting and tweaking landing pages, that’s harder.


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