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Which tests will give the biggest uplift to your email campaigns?

Subject lines most popular, but landing pages and targeting most effective

Here's some interesting new research for Email marketers from the MarketingSherpa 2012 Email Marketing Benchmark Report:

The reason for the popularity of subject line testing is obvious, that's easier! The research shows that it's worth finding/making the time to become more sophisticated in targeting and tweaking landing pages, that's harder.

 

By Dave Chaffey

Dave is CEO and co-founder of Smart Insights. He is editor of the 100 templates, ebooks and courses in the digital marketing resource library created by our team of 25+ Digital Marketing experts. Our resources used by our Expert members in more than 80 countries to Map, Plan and Manage their digital marketing. For my full profile, or to connect on LinkedIn or other social networks, see the About Dave Chaffey profile page on Smart Insights. Dave is author of 5 bestselling books on digital marketing including Emarketing Excellence and Digital Marketing: Strategy, Implementation and Practice. In 2004 he was recognised by the Chartered Institute of Marketing as one of 50 marketing ‘gurus’ worldwide who have helped shape the future of marketing.

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