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In my 10 years plus in email marketing I have been involved in sending hundreds of e-mailings and reviewing just as many in my consulting and training courses. Does everybody make mistakes? Yes. Can you make less if you check and double check? Yes.
It is good practice to always have a checklist "to hand" when sending an email campaign. I'm guessing you have one, at least an informal one? If you don't have one or want to see how complete your checklist is, try my helpful PDF with a 51 point email marketing checklist.
To give you a flavour, let me give you some real life examples of impactful email marketing mistakes we avoided because we did a last minute check. Here are 10 of most worst email marketing mistakes we prevented just at the last moment...
There is quite a difference in what you want to check on a day to day basis (each send) and when you are doing an in-depth review of your templates and program. Actually most experienced marketers know they need to do both, but don't get around to the periodic email marketing review, for several reasons. Using the checklist doesn't pardon you from that!
Now, most of these problems can be detected early on as long as you are focused on the email, not distracted while checking and double check. But you also need to know what to look for. Even the most senior email marketers make mistakes. In my experience a checklist can really save your skin from embarrassment. You can download the pre-flight email marketing checklist here.
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