off Individual Membership
every year you're a member with us
Hurry our offer ends in
New Individual Annual and Monthly members only. Valid until 30th April 2017. This offer is available for the lifespan of your membership, if you choose to cancel your membership this offer will end.
In my 10 years plus in email marketing I have been involved in sending hundreds of e-mailings and reviewing just as many in my consulting and training courses. Does everybody make mistakes? Yes. Can you make less if you check and double check? Yes.
It is good practice to always have a checklist "to hand" when sending an email campaign. I'm guessing you have one, at least an informal one? If you don't have one or want to see how complete your checklist is, try my helpful PDF with a 51 point email marketing checklist.
To give you a flavour, let me give you some real life examples of impactful email marketing mistakes we avoided because we did a last minute check. Here are 10 of most worst email marketing mistakes we prevented just at the last moment...
There is quite a difference in what you want to check on a day to day basis (each send) and when you are doing an in-depth review of your templates and program. Actually most experienced marketers know they need to do both, but don't get around to the periodic email marketing review, for several reasons. Using the checklist doesn't pardon you from that!
Now, most of these problems can be detected early on as long as you are focused on the email, not distracted while checking and double check. But you also need to know what to look for. Even the most senior email marketers make mistakes. In my experience a checklist can really save your skin from embarrassment. You can download the pre-flight email marketing checklist here.
By Expert commentator
This is a post we've invited from a digital marketing specialist who has agreed to share their expertise, opinions and case studies. Their details are given at the end of the article.
Start the discussion on our community and social networks
Recommended Blog Posts
Popular Blog Posts
Statistics on consumer mobile usage and adoption to inform your mobile marketing strategy mobile site design and app development “Mobile to overtake fixed Internet access by 2014” was the huge headline summarising the bold prediction from 2008 by Mary Meeker, an …..
Landing page examples and best practice advice Discussion of web design in companies who don’t know the power of landing pages still often focuses on the home page. But savvy companies know that custom landing pages are essential to maximise conversion …..
Amazon’s business strategy and revenue model: A history and 2014 update I’ve used Amazon as a case study in my books for over 10 years now since I think all types of businesses can learn from their digital business strategy. From startups …..