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We regularly feature advice on behavioural email marketing on our hub page since we think they are often an under-used or under-developed technique to cost-efficiently engage prospects and customers.
"Triggered emails" is an alternative way of described them which EmailMonks uses on this infographic on 'triggered email marketing campaigns'. It clearly shows the value of this technique and how, with access to the right CRM system or email service provider, campaigns can be set-up; whether it's based on an action, event, demographics or other criteria.
Companies now have more information available to personally react in 'real time' or at timely relevant touchpoints, to engage/convert and at times 'save a sale'. Relevance helps lift open rates for trigger emails such that they can often be the most important emails you send, so ripe for optimisation:
'Autoresponder open rates are 4x higher than generic emails, and triggered emails have 152% higher open rates than traditional emails'.
EmailMonks highlight the challenges and opportunities, tips and best practice, how to select an email provider, automation workflows for planning, the future of triggered email campaigns as well as sector information to support the planning and execution.
By Susanne Colwyn
Susanne is a Marketing Consultant and Trainer, with over 20 years marketing experience in the public and private sector. She's passionate about supporting companies with practical result driven marketing, to help focus companies on evaluating and driving their marketing forward. Experienced in Integrated Strategic Marketing Planning, Data Segmentation, Customer Relationship Management Systems, Customer Insight and reviewing internal systems, data and processes, to maximise conversion strategies and the customer experience. You can connect with her via her LinkedIn or follow her @Qtymarketing.
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