Triggered Email Campaigns [Infographic]

Triggered email campaigns vs traditional email

We regularly feature advice on behavioural email marketing on our hub page since we think they are often an under-used or under-developed technique to cost-efficiently engage prospects and customers.

"Triggered emails" is an alternative way of described them which EmailMonks uses on this infographic on 'triggered email marketing campaigns'. It clearly shows the value of this technique and how, with access to the right CRM system or email service provider, campaigns can be set-up; whether it's based on an action, event, demographics or other criteria.

Companies now have more information available to personally react in 'real time' or at timely relevant touchpoints, to engage/convert and at times 'save a sale'. Relevance helps lift open rates for trigger emails such that they can often be the most important emails you send, so ripe for optimisation:

'Autoresponder open rates are 4x higher than generic emails, and triggered emails have 152% higher open rates than traditional emails'.

EmailMonks highlight the challenges and opportunities, tips and best practice, how to select an email provider, automation workflows for planning, the future of triggered email campaigns as well as sector information to support the planning and execution.


Share your thoughts

  • Kari Harju commented on December 13, 2013

    Great blog post.

  • Lloyd Morris-Fletcher commented on December 13, 2013

    Great infographic & article. The stats relating to the amount of retailers not yet using abandon basket emails really is staggering! 2014 will be the time for marketing automation to shine hopefully… so long as Google is OK with that… Once people begin to realise the value of behavioural email vs 1 off campaign sends it becomes a no-brainer to include within any marketing strategy.

    • Cheers Guys.

      You’re right Lloyd – it is staggering and has been the same for many years for all types of companies – yes attention on MA should mean that more companies focus on on this, but the reality is that it’s been possible for 10 years for most companies.