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Our top infographics from 2011

Author's avatar By Danyl Bosomworth 15 Dec, 2011
Essential Essential topic

Infographics to give you ideas for managing the new marketing

Infographics seem to be a popular way to learn and share statistics and marketing approaches. We've been selective in sharing 1 or 2 infographics a month during 2011, focusing on those with a clear learning about the impact of a new marketing technique or how to approach it.

1. The content marketing grid from Eloqua

An excellent way of thinking through how and prioritising content marketing for B2B or B2C markets.

Content Grid

2. A whole world of word-of-mouth

This really shows the power of WOM and that favourite social media buzzword of 2011, "amplification".

Word of mouth marketing

3. Building a successful brand in the social space - 9 tips from Weber Shandwick

It's the 9 drivers of "world class sociability" that attracted us to this one.

Building a social brand

4. Measuring social media ROI - ensure your efforts are effective

One of the most popular infographics of 2011 for us with hundreds of shares - and no wonder - this is the question many marketers are asking.

Measuring social media marketing

5. Your slow site is costing you serious money!

A technical one this, but with a clear message - improve load times and increase profit.

Site speed impacts ecommerce sites

6. Inbound vs outbound - are you marketing the best way?

A nice simple reminder of the features of inbound marketing and how it can benefit customers.

Inbound marketing compared to outbound marketing

Want to make you're own info graphic - here's how Jess3 do it.

Author's avatar

By Danyl Bosomworth

Dan helped to co-found Smart Insights in 2010 and acted as Marketing Director until leaving in November 2014 to focus on his other role as Managing Director of First 10 Digital. His experience spans brand development and digital marketing, with roles both agency and client side for nearly 20 years. Creative, passionate and focussed, his goal is on commercial success whilst increasing brand equity through effective integration and remembering that marketing is about real people. Dan's interests and recent experience span digital strategy, social media, and eCRM. You can learn more about Dan's background here Linked In.

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