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Don’t send emails on a Monday

Chart of the day: Analysis of email errors and subject lines suggest Monday is the worst day for email sending

In a study by Boomerang App in late 2016, Monday is found to be the day to avoid sending emails

The research found that the day with the most subject errors on average was a Monday.

Response rates also fell by 14% for emails which contained such errors and emails with errors received a 29% reply rate compared with 34% for error-free emails.

The research also went on to find that emails sent on a Monday were also the most negative.

  • Source: Boomerang 
  • Sample/ Data source: Subject lines from more than 250,000 emails were passed through an automated grammar-checking library and reported by day
  • Recommended resource: Use our Email Marketing Broadcast Checklist before you send your next email

 

By Robert Jones

Robert is Research Analyst at Smart Insights, he works on member research, improving user experience of the Smart Insights site, our partner research reports and helps produce our member content. He is a member of the Market Research Society (MRS) and has over 5 years experience in Insight and UX.

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