Explore our Digital Marketing Strategy and Planning Toolkit

What’s New in Marketing? August 2013

Author's avatar By Dave Chaffey 06 Sep, 2013
Essential Essential topic

A review of the "need-to-know" developments in digital marketing in August 2013

The most significant changes in August relate to LinkedIn and Facebook marketing, so if your business is active on these social platforms, be sure to check you heard about these updates. There is also a major update to Google Analytics which we cover in our section on User experience, analytics and conversion optimisation.

Our regular roundup is delayed a little this month due to holiday time, back to the end of the month for September!

Strategy and planning

In August, we launched two new features on Smart Insights to help members with strategy and planning. These also have related free versions that can help all site visitors, so I thought worth flagging up here.

The new free advice to help with planning available for Basic and Expert members is our Digital Planning Fast Start which is a mindmap and video voiceover guide based around 20 key issues that must be included in a digital marketing plan. You can also watch a Prezi of this Fast Start:

Social media marketing

Facebook competition rules

Search marketing

User experience, analytics and conversion optimisation

  • Google Analytics Advanced Segment rollout - this is now available worldwide - my original post from the time of Google’s announcement explains why some have called this “One of the most important changes ever made to Google Analytics?”

Google Analytics Advanced Segment rollout

Email marketing and CRM

  • The growing importance of Email on mobile platforms More reminders on the importance of getting email marketing right on mobile devices with the figure that 28% of Emails are Opened on mobile devices…
    but only 10% lead to clicks showing the challenge of email marketing on mobile. This is a big challenge for email marketers illustrated by this data from Litmus Email Client Share

Email client share

Author's avatar

By Dave Chaffey

Digital strategist Dr Dave Chaffey is co-founder and Content Director of online marketing training platform and publisher Smart Insights. 'Dr Dave' is known for his strategic, but practical, data-driven advice. He has trained and consulted with many business of all sizes in most sectors. These include large international B2B and B2C brands including 3M, BP, Barclaycard, Dell, Confused.com, HSBC, Mercedes-Benz, Microsoft, M&G Investment, Rentokil Initial, O2, Royal Canin (Mars Group) plus many smaller businesses. Dave is editor of the templates, guides and courses in our digital marketing resource library used by our Business members to plan, manage and optimize their marketing. Free members can access our free sample templates here. Dave is also keynote speaker, trainer and consultant who is author of 5 bestselling books on digital marketing including Digital Marketing Excellence and Digital Marketing: Strategy, Implementation and Practice. In 2004 he was recognised by the Chartered Institute of Marketing as one of 50 marketing ‘gurus’ worldwide who have helped shape the future of marketing. My personal site, DaveChaffey.com, lists my latest Digital marketing and E-commerce books and support materials including a digital marketing glossary. Please connect on LinkedIn to receive updates or ask me a question.

Recommended Blog Posts