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What’s New in Marketing? August 2013

A review of the "need-to-know" developments in digital marketing in August 2013

The most significant changes in August relate to LinkedIn and Facebook marketing, so if your business is active on these social platforms, be sure to check you heard about these updates. There is also a major update to Google Analytics which we cover in our section on User experience, analytics and conversion optimisation.

Our regular roundup is delayed a little this month due to holiday time, back to the end of the month for September!

Strategy and planning

In August, we launched two new features on Smart Insights to help members with strategy and planning. These also have related free versions that can help all site visitors, so I thought worth flagging up here.

The new free advice to help with planning available for Basic and Expert members is our Digital Planning Fast Start which is a mindmap and video voiceover guide based around 20 key issues that must be included in a digital marketing plan. You can also watch a Prezi of this Fast Start:

Social media marketing

Facebook competition rules

Search marketing

User experience, analytics and conversion optimisation

  • Google Analytics Advanced Segment rollout - this is now available worldwide - my original post from the time of Google’s announcement explains why some have called this “One of the most important changes ever made to Google Analytics?”

Google Analytics Advanced Segment rollout

Email marketing and CRM

  • The growing importance of Email on mobile platforms More reminders on the importance of getting email marketing right on mobile devices with the figure that 28% of Emails are Opened on mobile devices…
    but only 10% lead to clicks showing the challenge of email marketing on mobile. This is a big challenge for email marketers illustrated by this data from Litmus Email Client Share

Email client share

By Dave Chaffey

Dave is CEO and co-founder of Smart Insights. He is editor of the 100 templates, ebooks and courses in the digital marketing resource library created by our team of 25+ Digital Marketing experts. Our resources used by our Expert members in more than 80 countries to Map, Plan and Manage their digital marketing. For my full profile, or to connect on LinkedIn or other social networks, see the About Dave Chaffey profile page on Smart Insights. Dave is author of 5 bestselling books on digital marketing including Emarketing Excellence and Digital Marketing: Strategy, Implementation and Practice. In 2004 he was recognised by the Chartered Institute of Marketing as one of 50 marketing ‘gurus’ worldwide who have helped shape the future of marketing.

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