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What are the biggest challenges of account based marketing?

Chart of the day: length of time for results is the biggest challenge for account-based marketing, according to those in the field

Research by #flipmyfunnel amongst account-based marketers has found that length of time for results to show is the biggest challenge. Getting started and content marketing related to ABM are also big challenges.

The study also found that:

8 in 10 (80%) engage one on one via email outreach to engage with clients and prospects, with just over 7 in 10 (71%) using the phone.

Almost 6 in 10 (57%) say their marketing and sales teams are fully aligned.

45% say that revenue generation is the main goal of their account-based marketing approach.

More than 8 in 10 (83%) plan to expand their marketing stack for account-based marketing purposes in the next year.

Robert Jones

By Robert Jones

Robert is Research Analyst at Smart Insights, he works on member research, improving user experience of the Smart Insights site, our partner research reports and helps produce our member content. He is a member of the Market Research Society (MRS) and has over 5 years experience in Insight and UX.

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