5 B2B Social CRM case studies to learn from
Our commentary : The hunger for information on how to apply social CRM in 2009 and 2010 is shown at the start of this post.
It’s helpful since it features 5 mainly B2B mini social CRM case studies – often a good way to learn!
I’m not so keen on the definition of Social CRM in the link below though – this definition of social CRM scopes it better I think. The scope is scary = CRM.
Marketing implications : This post could be helpful if you want to know more about how you could harness social CRM and some of the software tools you could use to support it.
Recommended link: Social CRM case studies