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Social CRM Case Studies

5 B2B Social CRM case studies to learn from


Our commentary : The hunger for information on how to apply social CRM in 2009 and 2010 is shown at the start of this post.

It's helpful since it features 5 mainly B2B mini social CRM case studies - often a good way to learn!

I'm not so keen on the definition of Social CRM in the link below though - this definition of social CRM scopes it better I think. The scope is scary = CRM.

Marketing implications : This post could be helpful if you want to know more about how you could harness social CRM and some of the software tools you could use to support it.

Recommended link: Social CRM case studies

By Dave Chaffey

Dave is CEO and co-founder of Smart Insights. He is editor of the 100 templates, ebooks and courses in the digital marketing resource library created by our team of 25+ Digital Marketing experts. Our resources used by our Expert members in more than 80 countries to Map, Plan and Manage their digital marketing. For my full profile, or to connect on LinkedIn or other social networks, see the About Dave Chaffey profile page on Smart Insights. Dave is author of 5 bestselling books on digital marketing including Emarketing Excellence and Digital Marketing: Strategy, Implementation and Practice. In 2004 he was recognised by the Chartered Institute of Marketing as one of 50 marketing ‘gurus’ worldwide who have helped shape the future of marketing.

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