Save 20%

off Individual Membership
every year you're a member with us

View your membership options

Hurry our offer ends in

New Individual Annual and Monthly members only. Valid until 30th April 2017. This offer is available for the lifespan of your membership, if you choose to cancel your membership this offer will end.

Explore our Agency growth and management Toolkit

The State of Content Marketing 2015 [Infographic]

Content marketing planning and effective marketing tactics

In our recent post on the latest marketing trends, we polled readers to ask for their opinion on the single digital marketing tool they thought would have the greatest impact to drive results for their business in 2015. No surprise it was content marketing - it was in the previous year too!

So, what is the latest thinking on content marketing? In our new infographic we've partnered with Jane Hunt, along with her team at JBH Marketing to summarise the key issues and give examples of what's working and what isn't.

The infographic blends stats with advice including the 7 content marketing planning tactics that are crucial to your business and where to invest your budget.

State of Content Marketing 2015

 

Did you know that...

  • Content marketing drives inbound traffic, proven by successes with Kissmetrics whose blog accounts for 70% of their traffic.
  • There has been a shift from using content to acquire leads and sell, to engagement and nurturing long-term relationships.
  • In B2C, the most popular tactic is sharing content via social media but the most effective is from face-to-face events.

For more information on the 'State of Digital Marketing' for this year, check out the companion State of Digital Marketing infographic which blends research from our Managing Digital 2015 Report and digital marketing consumer statistics.

By Expert commentator

This is a post we've invited from a digital marketing specialist who has agreed to share their expertise, opinions and case studies. Their details are given at the end of the article.

Start the discussion on our community and social networks

Turbocharge your results with our

Agency Growth and Management Toolkit

Recommended Blog Posts

Popular Blog Posts