Step 6: Improving Site Journeys and Content

What will I learn in this lesson?

In this topic we’ll look at site effectiveness. We’ll run through 9 questions which will help you understand from the Behaviour reports in Google Analytics which content is most effective at engaging your audience and how you can improve further.

You will learn:

• Which are the most popular pages on a site?
• Which are the most important landing pages and why?
• How to review groupings of different content types
• How to review the effectiveness of a page and test improvements to it.