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Step 5: Improving Reach to Drive Traffic

What will I learn in this lesson?

In this topic and the those remaining we focus most on using Google Analytics to improve performance.

You will learn:

  • How to review the different marketing channels driving visitors to a site
  • Measures used to review the volume, quality and value of traffic
  • Questions to ask and analysis to perform to review how to increase traffic in Google Analytics

This topic focuses on the Acquisition reports:

GA-Acquisition-home-page

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