Step 4: Understanding Site Visitors

What will I learn in this lesson?

Who visits your website? What are their characteristics? Here we will teach you some amazing segmentation options you can apply to your current visitors to make your website

In this topic you will learn:

• How to use the Segmentation feature in Google Analytics to isolate certain types of site visitor and understand their behaviour
• Use the Audience reports to understand other audience-related data like Cohort Analysis, Lifetime value and Demographics