Marketing careers and skills development workbook template
Take ownership of your career progression and marketing skills development with our interactive workbook template
How will this guide help me and my business?
For marketers who can continuously develop their skills while gaining relevant real-world experience, there is an abundance of career opportunities available. If you want to make the most of these opportunities and stand out from your peers, you will need to be well-positioned, have the right blend of digital marketing skills and, most importantly, have a plan of where you are going and how you can progress to get there. This workbook template structured using the GROW model is aimed at enabling you to take some time out from the noise around you, to reflect and get clarity on the career path you can follow.
Our interactive workbook will help you to:
- Map out your personal short-term and long-term career goals
- Review your current strengths, weaknesses, opportunities and threats that can or could affect your marketing career
- Identify the key actions needed
Who is this guide for?
The workbook is aimed at helping you if you have one of these roles:
- New and junior marketers
- Marketing and Digital Managers
- Senior marketers and directors
- Digital specialists
- Freelance marketers
- Anyone wanting to transfer into a marketing role
How is the guide structured?
This guide uses a series of structured questions to help you review your current career, define your aspirations for the future and define steps to develop the skills you need to progress.
The sections include:
- Grow your skills with RACE
- Your pathway to become a successful marketer
- Positioning yourself
- Developing proficiency in your skills including digital marketing mastery
- Recommended resources
Resource Details
- Authors: Imran Farooq and Amelia Cooper
- Format: Editable PowerPoint with sections of GROW model for use in development review
- Templates: One example provided and one blank template for you to complete
About the authors
Imran Farooq
Imran’s purpose and passion is to help marketers succeed, educating thousands of marketers since 1996. He is Co-founder and CEO of MMC Learning, a joint venture training company based at Manchester Met. University Business School, a senior examiner for the Chartered Institute of Marketing and a digital marketing specialist helping generate millions in revenue for organizations with automated sales, marketing, and content funnels. He has been a pioneer in developing and delivering certificates, Diplomas, and Masters level qualifications in Digital Marketing.
Amelia Cooper
Amelia Cooper is Head of Content at Smart Insights. She is responsible for managing the paid member content library and e-learning resources, as well as strategic planning to ensure customers get the most from their memberships. She is a University of Southampton and the Chartered Institute of Marketing graduate with over 10 years’ experience in digital marketing, specializing in content marketing.
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