Getting Started Guide

A guide to Smart Insights resources for our members

Smart Insights membership provides you with a comprehensive set of resources designed to help you improve your personal knowledge of digital marketing and improve the results your business gets from digital marketing communications.

This Getting Started guide starts with an introduction to the members’ area; gives recommended options for 6 of the most common needs of our members.

It then recommends resources for a typical 12-month schedule of activities based on our RACE planning system to make a planned improvement to integrated digital marketing activities in your business.

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