- Google Analytics – site benchmarking – compare your site to others in your category for volume and engagement.
- Google secondary search box – implications for Adwords – a lot of retailers are angry about this – here’s why and what you should consider.
- Google Quality Score – landing page performance to be included – what you can do to advertise more cost-effectively given this upcoming change
- Google Adwords demographic targeting – demographic targeting is available via the content network. You can also read the Adwords help on demographic targeting
Marketing using Google – March 2008 innovations
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