Campaign planning

Covering the 6 core components of a marketing campaign We’ve created this new template to help marketers plan a campaign if they are managing it themeselves in a small business or are briefing colleagues and agencies in a larger business. Agencies may find it useful for reviewing their campaign processes. We also hope it will help

Creating a balance between sales optimisation and marketing When did you last run a campaign that sought to engage a market, to really engage and inspire potential customers rather than focusing on selling to those already in buying mode? We were discussing this several months ago and talked to Imran Farooq, another Smart Insights contributor who also

Digital enables you to create momentum by adding more appealing content or apps or rewards through time, rather than just a short burs

Here’s a free webinar I’m sharing, arranged through our partners MMC Learning. Thanks if you attended, and thanks for your feedback if you dialled-in. I enjoyed the interactions through the chat box – at times it sounded like a fight – “Left-right-left” getting feedback on “Which Test One” type questions. We were pleased that hundreds of you

Best practise advice on how to run online and virtual events Value: ★★★★★ Our commentary: We’ve all attended them, and many of us have managed them, think about sales and marketing meetings, conferences, tradeshows, corporate meetings, training sessions, job fairs, and more. Taking them online makes those same events available to a much larger audience that can conveniently

The pinnacle event for traditional, broadcast advertising is going social, according to two of the major advertisers Mercedes Benz and Audi (of America). It’s worth taking note as the Superbowl is famed for some pretty big campaigns the eventually go global – we’d have to assume there’ll be some great, creative thinking. It’s already appearing a

Here’s an interesting article about a real social media case study, I’ve summarised what I feel are the salient points. The case study is based around a luxury hotel in Greece, so pretty ‘real life’ stuff. Firstly, the hotel clearly defined its objectives: Increase brand awareness through internet users in order to grow the prospect email database Increase

Covering the 6 core components of a marketing campaign We’ve created this new template to help marketers plan a campaign if they are managing it themeselves in a small business or are briefing colleagues and agencies in a larger business. …..

Creating a balance between sales optimisation and marketing When did you last run a campaign that sought to engage a market, to really engage and inspire potential customers rather than focusing on selling to those already in buying mode? We …..

Here’s a free webinar I’m sharing, arranged through our partners MMC Learning. Thanks if you attended, and thanks for your feedback if you dialled-in. I enjoyed the interactions through the chat box – at times it sounded like a fight …..

The pinnacle event for traditional, broadcast advertising is going social, according to two of the major advertisers Mercedes Benz and Audi (of America). It’s worth taking note as the Superbowl is famed for some pretty big campaigns the eventually go …..

Best practise advice on how to run online and virtual events Value: Our commentary: We’ve all attended them, and many of us have managed them, think about sales and marketing meetings, conferences, tradeshows, corporate meetings, training sessions, job fairs, and …..