What is an Editorial Calendar?

At its simplest, the editorial Calendar is a way to plan and manage the production of content – it’s a checklist. But it has some wider goals too:

• Provide consistency and quality in your content – content quality is key to making your brand engaging
• Align the team – Anyone involved in the research / creation / publishing / responding area of content marketing
• Give a framework and process to plan and manage the creation of content – structure means control and less of a last-minute approach
• Enforces accountability – specifies who does what and when