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Best marketers to follow on Twitter (only 10!)

Which marketers running the show do you find useful?

I love Twitter as a way of learning about new developments and approaches in a social way. But if you're looking to learn from others on Twitter, as well as socialise, you need to know who to follow.

To help find good people to learn from, a couple of years ago, I wrote this guide to what I thought were the best marketers to follow on twitter.

What about client marketers?

My post was popular at the time, and I've learned loads from these guys around the world, but its weakness is that almost everyone on there is a consultant or works for an agency. Nothing wrong with that! But where are the client-side marketers?!

I have identified a handful of marketers I follow who are different - they are client-side marketers actually walking the talk and running the show.

I find following their tweets really useful to see what's on their mind - what's new and what they're implementing. I hope you find these useful too.

So here's my list - it's a short one for obvious reasons. So let me know who you find useful - who I should be following. The only criteria is that they work for a client company and tweet useful stuff for other marketers to learn from!

Social media

@KerryatDell Wokingham, UK
Interested in ingenious uses of technology and social media. Shares personal and work-related tweets on social media communications and education. Dont be shy.

@skoko Basel, Switzerland
Sabine, Pixel queen, Head of Internet and Social Media at Roche HQ. All tweets are my own and do not necessarily represent my employer's view.

@shivsingh Shiv Singh - Pepsico
Head of Digital for PepsiCo Beverages. Digital strategist, design thinker, practitioner & author of Social Media Marketing for Dummies

Digital Strategy and Ecommerce Management

@ASOS_James James Hart, London
eCommerce Director at ASOS. 12th year here. Powering your fashion discovery on, on mobile & on our new Marketplace. How can I improve them?

@BestBuyCMO Barry Judge Minneapolis
Best Buy CMO, blog at; Avid traveler, reader, sports enthusiast and like to eat out

@zappos CEO - Tony Hsieh Las Vegas

@aewheeler Alexandra Wheeler Seattle
Digital strategy @starbucks


@JulianSambles Julian Sambles London

Digital Operations Director at Telegraph Media Group, SEO and online marketing specialist, speaker, writer and trainer.

@BrentDPayne Brent D. Payne Chicago, IL
SEO & Social Media Director of @435Digital (consulting arm of Tribune) // Int'l SEO Speaker // Twitter Addict // Work Hard, Play Harder // Proud #BaldSEO Member

New technology platforms

@techfortesco Nick Lansley Tesco Welwyn Garden City, UK

By Dave Chaffey

Dave is CEO and co-founder of Smart Insights. He is editor of the 100 templates, ebooks and courses in the digital marketing resource library created by our team of 25+ Digital Marketing experts. Our resources used by our Expert members in more than 80 countries to Map, Plan and Manage their digital marketing. For my full profile, or to connect on LinkedIn or other social networks, see the About Dave Chaffey profile page on Smart Insights. Dave is author of 5 bestselling books on digital marketing including Emarketing Excellence and Digital Marketing: Strategy, Implementation and Practice. In 2004 he was recognised by the Chartered Institute of Marketing as one of 50 marketing ‘gurus’ worldwide who have helped shape the future of marketing.

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