Social Sign-on : the implications for Ecommerce sites [Infographic]

The latest figures comparing the popularity of social sign-in on different platforms

Social sign-on continues to evolve. The latest reports from social sign-in platforms Gigya and Janrain show that Facebook continues to dominate social sign-in but is plateauing, whilst Google plus is starting to pull out of its long-term downward trend. The other players maintain their smaller shares of the market.

social sign in

Facebook dominates social sign on when it comes to mobile applications, but the picture is more diverse when it comes for media/publishing websites.

mobile social sign on

Media/publishing social sign on

For more information on latest social sign on figures see the latest report from Gigya.

Original post - February 2013: Google+ introduces Social Sign-In

I've explained before why I see social sign-on as a significant technology for integrating social networks with company websites. On February 26th 2013, Google announced social Sign-In to Google+ giving this example on their developers blog: As more online services adopt Google+, this will boost awareness and use of Google+ further. For retailers, there is also an added opportunity to encourage recommendations, particularly from mobile apps. Google explains:

"When you share from an app that uses Google+ Sign-In, your friends will see a new kind of "interactive" post in their Google+ stream. Clicking will take them inside the app, where they can buy, listen to, or review (for instance) exactly what you shared".

Here is an example of this sharing feature in action:

Previously, I gave the example of Sears Social where users are able to share purchases while the company gains additional insights about the preferences of social network users that can be used for web and email targeting.

This infographic from Monetate is still relevant since it presents the benefits of a lower-friction sign-on process. I think there is still a big question over whether users want to use social sign-on for transactional sites - it's a better fit for media/publisher sites. What do you think, are you happy signing on to retail, travel or even financial services sites via a social network login? Source: Monetate

Share your thoughts

  • Bobby Cintolo commented on December 12, 2013

    Thanks for passing along this infographic. I’d love to see information on which eCommerce systems/platforms offer a social sign on / login

  • Martin commented on September 25, 2013

    I haven’t seen a single major eCommerce site that uses social signin. Have anyone seen one?

    • Joe Schmo commented on March 16, 2014

      HSN, PacSun, Sears, Kmart, WholeFoods, Philips, Guitar Center, Samsung, Nasdaq.

  • Imre Gábor commented on July 23, 2013

    Thanks for this useful article and the work with the infographic! Ofcourse i shared it for the folks 😉 https://plus.google.com/b/116561320815643919656/116561320815643919656/posts

  • Jon West commented on July 9, 2013

    Great post! We just released the easiest way for retailers to add Social Login: http://www.addshoppers.com/apps/social-shopper-login/

  • Good article and an insightful infographic. I think it really depends on what you want to be associated with e.g. I don’t mind signing via Social Network on the sites/brands I like (for example Nike). However I don’t want my friends to see everything I purchase. I think the product/service itself is the key when it comes to social sign-in at the checkout process. It would be interesting to see what products or types of products/services people like to use social sign-on when buying.

  • travesti bestmodel commented on March 24, 2012

    There is a whole lot to learn on Warrior Forum, but if you take it a little at a time you will gain a ton of information. http://www.travestibestmodel.com/

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