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Major redesign at Twitter

User features get serious enhancement

Value/Importance:

Recommended link: Twitter video

Our commentary on the New Twitter

Twitter has unveiled a major redesign today which will be rolling out slowly. There are four key elements to the changes:

  1. New homepage timeline
  2. Better way to see anything related to you
  3. Interface for easily finding context for hashtags
  4. New user profile

Is this all in Twitter's attempt at trying to become more mainstream and accessible? A move away from the niche knowledge sharing tag it's gained? It looks good at first glance, this official video is useful to demonstrate the changes: http://fly.twitter.com/

Brands also get Brand Pages

There's a really big change for brands too, new brand pages, as Twitter looks to strengthen its relationship with marketers. Twitter's brand pages have been low key compared with the excitement around Google+ brand pages, which were launched last month. Twitters official post is here. There are two big changes aiming to give brands impact on Twitter:

  1.  There's a new customisable large header images that marketers can use to display their logo and tagline more prominently than under the standard format, where branded elements of the page design are invariably covered by tweet timeline
  2. The ability to a pinned tweet at the top of the brand's stream, particularly effective for tweets with images or video. On brand pages, these video or photo tweets can be set to be open, more eye-candy for the page.

Marketing implications of the Twitter changes

Not everyone can see what these look like yet and there are a limited number of brand pages being launched, 21 apparently, so I’ve pasted some screenshots below so that you can see what's coming (apparently sometime in the first quarter of 2012).

What do you think - will this make you want to work harder in Twitter?

Danyl Bosomworth

By Danyl Bosomworth

Dan helped to co-found Smart Insights in 2010 and acted as Marketing Director until leaving in November 2014 to focus on his other role as Managing Director of First 10 Digital. His experience spans brand development and digital marketing, with roles both agency and client side for nearly 20 years. Creative, passionate and focussed, his goal is on commercial success whilst increasing brand equity through effective integration and remembering that marketing is about real people. Dan's interests and recent experience span digital strategy, social media, and eCRM. You can learn more about Dan's background here Linked In.

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