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The Impact of Social Media among B2B Buyers

Chart of the Day: B2B buyers are 26% more likely to use Twitter

Social Media can have a strong impact on B2B Buyers, as they are influenced by information they find on your business. It is important to understand which social networks these customers are using to view your content, but how you are integrating your social media strategy into your wider marketing plans? Research by Global web index found that 26% of B2B buyers are more likely to use Twitter and 28% will follow a business on social media.


Businesses who take note of this behaviour will be able to capitalise on the influence of social media and start to see a significant impact on growth and sales.

Explore how your business can make the most of Social Media with our range of guides, and templates.

By Jessica Wade

I am the Social Media Executive for Smart Insights. I manage all of Smart Insights social media channels and social strategy. I love all things social, most of the time you will find me endlessly scrolling through Instagram. You can follow me on Twitter or connect on LinkedIn.

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