New consumer insights showing the importance of search in different sectors
When I'm asked by people who are starting new businesses where they should focus their online marketing, search marketing is usually near the top of the recommendation. Of course it depends on the level of consumer intent or demand for the new service, i.e. how many people are searching for products and services.
The importance of search marketing today is shown by our new infographic created by JBH Marketing. It shows the importance of search drawing on the latest data from SimilarWeb on the level of consumer demand through searching and including practical advice and analysis from some of the top places to learn about search like Moz, Search Engine Land and Searchmetrics.
So, I hope you agree that the infographic presents a compelling case for investing more in Search marketing given how competitive it has become.
Returning to the question at the start of this post, although search marketing is usually "well up there" in my list of recommendations to focus on, an integrated approach is usually best, involving engaging through content marketing and Online PR and Partnerships - these may often be more effective for gaining traction online given the competitive nature of search.
If you'd like to follow up on some of the analysis and data, these articles have the detail:
- Moz - Google Organic Clickthrough Rates
- Searchmetrics - Ranking Factors
- SearchEngineLand - HP case study
This is the third in our series of infographics looking at different digital marketing techniques in 2015. Here are the previous infographics: