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The State of Search Marketing 2015 [Infographic]

New consumer insights showing the importance of search in different sectors

When I'm asked by people who are starting new businesses where they should focus their online marketing, search marketing is usually near the top of the recommendation. Of course it depends on the level of consumer intent or demand for the new service, i.e. how many people are searching for products and services.

The importance of search marketing today is shown by our new infographic created by JBH Marketing. It shows the importance of search drawing on the latest data from SimilarWeb on the level of consumer demand through searching and including practical advice and analysis from some of the top places to learn about search like Moz, Search Engine Land and Searchmetrics.

State of Search Marketing 2015

So, I hope you agree that the infographic presents a compelling case for investing more in Search marketing given how competitive it has become.

Returning to the question at the start of this post, although search marketing is usually "well up there" in my list of recommendations to focus on, an integrated approach is usually best, involving engaging through content marketing and Online PR and Partnerships - these may often be more effective for gaining traction online given the competitive nature of search.


If you'd like to follow up on some of the analysis and data, these articles have the detail:

This is the third in our series of infographics looking at different digital marketing techniques in 2015. Here are the previous infographics:

By Dave Chaffey

Dave is CEO and co-founder of Smart Insights. He is editor of the 100 templates, ebooks and courses in the digital marketing resource library created by our team of 25+ Digital Marketing experts. Our resources used by our Expert members in more than 80 countries to Map, Plan and Manage their digital marketing. For my full profile, or to connect on LinkedIn or other social networks, see the About Dave Chaffey profile page on Smart Insights. Dave is author of 5 bestselling books on digital marketing including Emarketing Excellence and Digital Marketing: Strategy, Implementation and Practice. In 2004 he was recognised by the Chartered Institute of Marketing as one of 50 marketing ‘gurus’ worldwide who have helped shape the future of marketing.

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