Digital Marketing Megatrends 2017

Learn the 5 pillars of multichannel marketing and 9 actionable trends

FREE DOWNLOAD
Explore our Managing Digital Branding Toolkit

New Global Ad Spend by Sector results

Global Advertising Trends by sector

Value/Importance:

Recommended link: Nielsen Adspend by Sector Quarterly survey

Nielsen have published their quarterly survey results this month, to share their global findings on 'ad spend' by sector. You can download the full report at their site. We thought we'd alert you to these, since they help show the significant changes in media spend by sector.

Naturally regional changes in ad spend occur based on the economic prosperity of different regions. There was a 14% increase in Middle East and Africa. yet it's decreased in Europe as we would expect.

This chart showing change in media spend by region with year on year trends, is just one of their findings.

Mediaby_region

By Expert commentator

This is a post we've invited from a digital marketing specialist who has agreed to share their expertise, opinions and case studies. Their details are given at the end of the article.

Start the discussion on our community and social networks

Turbocharge your results with our

Digital Branding Toolkit

Recommended Blog Posts

Popular Blog Posts