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The Mobile Path to Purchase [infographic]

How UK consumers are using their mobile devices to inform purchase

Companies are embracing mobile marketing within their digital strategies, as consumers usage of technology is growing and lifestyles are changing.  Our post from Danyl Bosomworth, which we keep updated with the latest statistics showing the uptake of mobile usage and adoption in the UK may be helpful if you are interested in further statistics to make your case.

This infographic is from xAD who partnered with up with The Nielsen Company, to explore how UK consumers are using their mobile devices to research products and services, what impacts their decision-making and how they purchase. You can access the full report at the MobilePathtoPurchase web site. It shows how mobile can be used to engage consumer and influence purchase. Touchpoints on the journey include:

  • Search - as with the desktop 84% of mobile users visit search engines to research - this report gives an interesting breakdown of comparison, location, and pricing searches
  • Proximity - 50% of users expect specific locations to be featured which are within walking or driving distance
  • Media site ads -  '2 out of 3 users notice ads and 1 in 5 will click onto them'.

Ukmobilepathpurchase



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