Online competitor benchmarking tools

Our pick of the best tools to review and improve all aspects of your online marketing

When I train or give talks to marketers on digital marketing, I see that tools are popular. Often people will reach for their pens when I mention a tool to help inform their marketing. New, free tools are naturally the most popular!

Since we launched Smart Insights we have reviewed many tools in posts which we highlight in the “Tools and Software” sections in many of our free Quick Guides.

I thought it would be useful to bring these together in one place so you can check out tools you could use for benchmarking many different aspects of online marketing. Since many of the tools we’ve covered help us compare one site or aspect of online marketing against competitors, I’ve collated these here and Dan and I have a new guide explaining how to run a benchmarking project:

This is how I see the many different types of benchmarking tools we can use within our RACE framework. I’ve summarised all our posts reviewing different types of tools in the excellent Free/multiplatform  mind-mapping service. Links to the posts are at the end of this post.

Categories of tools for online competitor benchmarking

Here are our posts, categorised by RACE which review and link to different types of benchmarking tools and services.

Competitor benchmarking tools

New additions since last update:

  • http://twitter.com/NeilkWhitehead Neil Whitehead

    Great stuff Dave, another top resource I shall be using

    • http://www.smartinsights.com/ Dave Chaffey

      Thanks for your comment Neil – like to be helpful! Let us know other tools you use…

  • Russell O’Sullivan

    Shared and bookmarked, great piece again Dave… I have just started using SocialBro, which is a pretty neat tool..

    • http://www.smartinsights.com/ Dave Chaffey

      Glad to help Russell – thanks for sharing the Social Bro. Looks powerful, but find I don’t have time to go out of Hootsuite where I have everything in place.
      From what I saw of ‘Bro when I installed it in the Autumn, I guess it’s good for benchmarking against other Twitter and finding Influencers. Will have to find someone to write a post about it?
      Dave

  • Melissa S.

    Awesome post Dave. Have you ever heard of MixRank? You can spy on your competitor’s display ads and traffic sources using their search engine for ads

    The traffic sources really help with link building and placement targeted campaigns. You can learn from the ad creatives themselves too, as MixRank has an algorithm that suggests better performing ads.

    http://www.mixrank.com

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  • http://www.competera.ru/ Irina Kovalyova

    it is critical to analyze prices too. if you have an online store, there are special pricing intelligence tools like http://www.profitero.com/ or http://competera.net/ – will be of great use as prices online change very fequently and it’s hard to do your repricing smartly if you use only manual research

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