Digital Transformation - Shaping Your Digital Future
We can help you on your journey to successFind out More
Save 50% on Annual
Membership in August
We showed in our recent review that digital marketing is now bigger than Internet marketing based on searches for knowledge and services related to digital marketing. As demand for digital marketing has grown, so has the number of specialist digital jobs needed in companies and agencies. Google Trends shows us that searches for Jobs in Digital Marketing has overtaken Jobs in Internet Marketing and continued to grow through 2013.
Earlier in 2013 we created the second infographic in this post showing the most in-demand online marketing jobs based on LinkedIn skills and the popularity of online marketing jobs in the UK. We have now added this related infographic which shows the Talent gap between jobs required by businesses against in-house roles in the US. It's produced by Online Marketing Institute who have this report on developing digital marketing skills.
We have researched the types of jobs which are most in demand and in this infographic we showcase the top jobs in digital by volume and growth. We also give ideas on what companies should be looking for when recruiting into digital jobs and what qualities candidates need to show to get the job. We hope it helps our readers, whether you're looking to develop your career in digital marketing, or recruit the right people for your digital marketing team.
To help marketers find the right job in digital and to help companies recruit the right person, we have created a new series of Digital marketing job description templates.
There are 10 detailed templates of digital job role descriptions , for each showing alternative job descriptions, main areas of responsibilities, typical tasks, technical and management skills needed and typical salary ranges. The jobs covered include both company and agency job of different seniority:
How to best structure a digital team to work as an integrated part of marketing is a key challenge too. To help here, we have created a companion guide to structuring a digital team. This shows options for different jobs and team structures in companies of different sizes.
By Dave Chaffey
Dave is CEO and co-founder of Smart Insights. He is editor of the 100 templates, ebooks and courses in the digital marketing resource library created by our team of 25+ Digital Marketing experts. Our resources used by our Expert members in more than 80 countries to Map, Plan and Manage their digital marketing. For my full profile, or to connect on LinkedIn or other social networks, see the About Dave Chaffey profile page on Smart Insights. Dave is author of 5 bestselling books on digital marketing including Emarketing Excellence and Digital Marketing: Strategy, Implementation and Practice. In 2004 he was recognised by the Chartered Institute of Marketing as one of 50 marketing ‘gurus’ worldwide who have helped shape the future of marketing.
Start the discussion on our community and social networks
Recommended Blog Posts
What functions will a Chief Experimental Officer need to do to run hypothesis-driven experiments? When “growth hacking” first entered the scene, it provided a fresh, practical approach to marketing. Smart engineers coded innovative solutions that generated free viral shares. Stories …..
What works best in Digital Marketing today? In our latest infographic, we show the importance of digital marketing to businesses today and the digital marketing techniques that marketers find most effective. To create it, we blended the latest research from the best sources for …..
Popular Blog Posts
Statistics on consumer mobile usage and adoption to inform your mobile marketing strategy mobile site design and app development “Mobile to overtake fixed Internet access by 2014” was the huge headline summarising the bold prediction from 2008 by Mary Meeker, an …..
Landing page examples and best practice advice Discussion of web design in companies who don’t know the power of landing pages still often focuses on the home page. But savvy companies know that custom landing pages are essential to maximise conversion …..
Use the RACE Planning System to get ahead in your digital marketing The first edition of my book Internet Marketing: Strategy, Planning and Implementation from 2001 included a popular template for creating what we then called an Internet Marketing Plan. Today, …..