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Digital marketing careers [infographic]

Author's avatar By Dave Chaffey 18 Nov, 2013
Essential Essential topic

The most popular jobs in digital marketing show what employers are looking for

We showed in our recent review that digital marketing is now bigger than Internet marketing based on searches for knowledge and services related to digital marketing. As demand for digital marketing has grown, so has the number of specialist digital jobs needed in companies and agencies. Google Trends shows us that searches for Jobs in Digital Marketing has overtaken Jobs in Internet Marketing and continued to grow through 2013.

What is the talent gap between digital marketing jobs and resources

Earlier in 2013 we created the second infographic in this post showing the most in-demand online marketing jobs based on LinkedIn skills and the popularity of online marketing jobs in the UK. We have now added this related infographic which shows the Talent gap between jobs required by businesses against in-house roles in the US. It's produced by Online Marketing Institute who have this report on developing digital marketing skills.

online_marketing_careersinfographic

What are the main types of Jobs in Digital Marketing?

We have researched the types of jobs which are most in demand and in this infographic we showcase the top jobs in digital by volume and growth. We also give ideas on what companies should be looking for when recruiting into digital jobs and what qualities candidates need to show to get the job. We hope it helps our readers, whether you're looking to develop your career in digital marketing, or recruit the right people for your digital marketing team.

Digital marketing Jobs infographic

Job and role descriptions for digital marketing

To help marketers find the right job in digital and to help companies recruit the right person, we have created a new series of Digital marketing job description templates.

There are 10 detailed templates of digital job role descriptions , for each showing alternative job descriptions, main areas of responsibilities, typical tasks, technical and management skills needed and typical salary ranges. The jobs covered include both company and agency job of different seniority:

  • Analytics Manager
  • CRM and Email marketing Manager
  • Digital Agency Account Manager and Sales Director
  • Copywriter
  • Digital Marketing Manager and Web Manager
  • Ecommerce Manager
  • PPC Search Manager
  • Search Manager / SEO Manager
  • Social Media Manager or Community Manager
  • Web Developer and Web Designer

How to best structure a digital team to work as an integrated part of marketing is a key challenge too. To help here, we have created a companion guide to structuring a digital team. This shows options for different jobs and team structures in companies of different sizes.

Author's avatar

By Dave Chaffey

Digital strategist Dr Dave Chaffey is co-founder and Content Director of online marketing training platform and publisher Smart Insights. 'Dr Dave' is known for his strategic, but practical, data-driven advice. He has trained and consulted with many business of all sizes in most sectors. These include large international B2B and B2C brands including 3M, BP, Barclaycard, Dell, Confused.com, HSBC, Mercedes-Benz, Microsoft, M&G Investment, Rentokil Initial, O2, Royal Canin (Mars Group) plus many smaller businesses. Dave is editor of the templates, guides and courses in our digital marketing resource library used by our Business members to plan, manage and optimize their marketing. Free members can access our free sample templates here. Dave is also keynote speaker, trainer and consultant who is author of 5 bestselling books on digital marketing including Digital Marketing Excellence and Digital Marketing: Strategy, Implementation and Practice. In 2004 he was recognised by the Chartered Institute of Marketing as one of 50 marketing ‘gurus’ worldwide who have helped shape the future of marketing. My personal site, DaveChaffey.com, lists my latest Digital marketing and E-commerce books and support materials including a digital marketing glossary. Please connect on LinkedIn to receive updates or ask me a question.

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