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Digital marketing careers [infographic]

The most popular jobs in digital marketing show what employers are looking for

We showed in our recent review that digital marketing is now bigger than Internet marketing based on searches for knowledge and services related to digital marketing. As demand for digital marketing has grown, so has the number of specialist digital jobs needed in companies and agencies. Google Trends shows us that searches for Jobs in Digital Marketing has overtaken Jobs in Internet Marketing and continued to grow through 2013.

What is the talent gap between digital marketing jobs and resources

Earlier in 2013 we created the second infographic in this post showing the most in-demand online marketing jobs based on LinkedIn skills and the popularity of online marketing jobs in the UK. We have now added this related infographic which shows the Talent gap between jobs required by businesses against in-house roles in the US. It's produced by Online Marketing Institute who have this report on developing digital marketing skills.


What are the main types of Jobs in Digital Marketing?

We have researched the types of jobs which are most in demand and in this infographic we showcase the top jobs in digital by volume and growth. We also give ideas on what companies should be looking for when recruiting into digital jobs and what qualities candidates need to show to get the job. We hope it helps our readers, whether you're looking to develop your career in digital marketing, or recruit the right people for your digital marketing team.

Digital marketing Jobs infographic

Job and role descriptions for digital marketing

To help marketers find the right job in digital and to help companies recruit the right person, we have created a new series of Digital marketing job description templates.

There are 10 detailed templates of digital job role descriptions , for each showing alternative job descriptions, main areas of responsibilities, typical tasks, technical and management skills needed and typical salary ranges. The jobs covered include both company and agency job of different seniority:

  • Analytics Manager
  • CRM and Email marketing Manager
  • Digital Agency Account Manager and Sales Director
  • Copywriter
  • Digital Marketing Manager and Web Manager
  • Ecommerce Manager
  • PPC Search Manager
  • Search Manager / SEO Manager
  • Social Media Manager or Community Manager
  • Web Developer and Web Designer

How to best structure a digital team to work as an integrated part of marketing is a key challenge too. To help here, we have created a companion guide to structuring a digital team. This shows options for different jobs and team structures in companies of different sizes.

Share your thoughts

  • Really good and detailed article.

  • javier acosta commented on January 16, 2016

    Great article! Thanks for sharing!

    I am very passionate about digital marketing, and I am currently struggling to find a place where I can obtain real value and learn the ins and outs… what institution, college, university, or course do you reccomend taking that can qualify me to obtain a position in this field and get valid certification for an employer? Thanks in advance!

  • Digital marketing definitely has a positive career outlook! Check out my blog for information on the best digital marketing programs:

  • Ana commented on September 2, 2015

    An incredible infographic- great content. I really enjoyed this. The most surprising aspect to me was the salary difference for genders. No equality for salaries? Still? Even in the 21st century? Very sad to see.

  • I am building a digital marketing course website can i use your materials in any way with paid access for my students. I am now focusing on link baiting as it is helping many digital marketeers take their words to many very easily. What i understood from your website is you are providing material in the same line. After going through the infographic on this page many of my students are now encouraged to work in this field. I encourage you to build more and more such content and allow us share the same for our readers as well.

  • Evangeline kekuna commented on March 2, 2015

    Informative piece of write up. Has enlightened me enough and has motivated me on what course to take in digital marketing.

  • Digital Marketing is very interesting topic and invigorating for those who love it and for for those who are passionate about it. This article has covered has covered extensively with all relevant facts and figures and how the industry is recruiting currently.One who wants to venture into digital marketing needs to be creative and very practical in approach because all this boils down to ROI

  • Ellis commented on June 5, 2014

    Very interesting infographic. Curious to see the level of ignorance and apathy in companies when it comes to digital marketing. There are so many digital marketing jobs available covering all sorts of skills, so it helps to spend a lot of time structuring a digital marketing team in the first instance for a better long term ROI.

  • kellie woods commented on March 6, 2014

    Demand for digital marketing has grown quite a lot, so marketing companies are working more on social media platforms to grab organic results. This is all happening due to recent changes in search engine algorithms. With these updates many companies have been penalized by search engines for their unhygienic activities, but there are companies like SAG IT Solutions and Simpliti are who are well aware of the updates and smartly working with their staff in gaining good results.

  • Ranjan Jena commented on January 30, 2014

    Thanks for sharing this article and the great infographics around those stats, which many wants to know or be answered to understand the trend. One of my question is; Is Digital Marketing as a course or subject is more important than having individual specialized courses say SEO< PPC< Social Media<Affiliate Mktg, or is it just a way of figuring out on a given channel subject by typing the keyword "digital marketing" in Google

  • Tarun commented on January 16, 2014

    Digital marketing is a relatively new subject & finding experienced personnel here can be a task.A passion for digital,crave for learning are the most important aspects a recruiter should look for.This is a ever-dynamic field so you have to be up-to-date with technology & happenings.

  • sreekanth0987 commented on December 28, 2013

    Hello Please help me Decide, I have knowledge of .NET Development Feild.But i have Interest towards Digital marketing feild due to its growth and income. What should i take my career path in long run? Developer feild or Digital Marketing feild? HELP!!!!!!!!!

    • sreekanth0987 commented on December 29, 2013

      some1 help 🙁 I even have a mind to shift onto cloud computing career path.. is it a right choice?

  • Sarah Alder commented on November 18, 2013

    This is very interesting, I was particularly struck by the comment from employers that they can’t find the specialists they need due to “lack of talent or experience in our area”. I know it’s great to have someone join, for example, your law firm who knows all about law firm marketing, but let’s not be blinkered. If someone has good web analytics skills then they can apply those skills to law, to travel, to pharmaceuticals. In fact sometimes I think it is an advantage to have someone coming fresh to your area of operation. They bring good ideas and best practice from outside your sector and it forces you to explain clearly what you are trying to achieve – which is sometimes harder than expected.

    • Hi Sarah, Thanks for the comment – I agree that employers may need to look beyond sector experience, particularly since it’s so difficult to get the “part artist, part scientist” T-Shaped marketer many people are looking for.

      • Gareth_Powell commented on November 22, 2013

        Hi Dave,

        Would you mind expanding on the following please:

        “part artist, part scientist” T-Shaped marketer many people are looking for.

        For example, do you mean that employers want a specific type of digital marketer who can actually implement marketing design content (competent in Photoshop, can create infographics, graphics and distribute amongst digital channels etc.) but can also track this work through say Google Analytics thus demonstrating to their boss the ROI.

        Is that what you mean?

        Also, which level is the “part artist, part scientist” in terms of career progress, age and salary?

        Many thanks,

        • Sudoku commented on March 4, 2015

          I believe he is alluding to the fact that those employed in digital marketing roles are increasingly required to have experience and ability in all areas.

          I originally graduated in English, with the intention of developing a career in copywriting/editing. Yet all the entry level marketing roles I’ve held so far have required me to work across the board in digital content creation and management: writing, editing, graphic design, animation for online ad banners, content management, SEO, running social media campaigns, website design, market research and data analysis.

          My current role also requires an increasing amount of work that would normally fall into the ‘web development’ category, and I’m now enrolled on various courses to learn more about the programming side of things.

          I have become a jack of all trades, with an ever growing list of technical skills that I hadn’t considered when first setting out in the marketing field. An ‘artistic scientist’ is therefore an excellent description of digital marketers these days.

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