The Economist Intelligence Unit surveyed 499 CMOs and other senior marketers about how they saw marketing evolving up to 2020. One of the most interesting questions asked was what technology trends senior marketers saw as most likely to be having a major impact on how they conducted their marketing in 2020. The top trends are mobile marketing, personalisation and the internet of things. It's also interesting to see more niche technologies such as blockchain making this list of the most important technology trends for the next 3 years.
By Robert Allen
Rob Allen is Marketing Manager for Numiko, a digital agency that design and build websites for purpose driven organisations, such as the Science Museum Group, Cancer Research UK, University of London and the Electoral Commission. Rob was blog editor at Smart Insights from 2015-2017. You can follow Rob on LinkedIn.
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