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How to create a powerful marketing technology stack [Infographic]

A flow chart to create a marketing stack tailored to your business needs

We talk about the importance of using the right digital marketing tools a lot here at SmartInsights. When used correctly, martech tools can save time, boost productivity and lead to better marketing outcomes. But with so many tools available, it can be tricky to know why tools to use and why.

Our infographic on digital marketing tools provides some structure by dividing the best 150 tools into 30 key categories, so you can see which tools to use to achieve a given objective. We're not saying you need all of these tools, but some businesses who are heavily reliant on digital channels will likely need at least one tool from each category.

However, for a new business, it can still be hard to know where to start with so many tools available. That's where this marketing technology stack flow chart can be useful. Click on the image below for a larger image of the flow chart, so you can see which tools can get you started in different areas of marketing.

By Robert Allen

I am the Editor of Smart Insights. I manage the Smart Insights blog and write on a range of subjects- Marketing Technology trends and latest tech developments are a regular focus, as well as exploring key marketing concepts. You can get in touch with me on Twitter and connect with me on LinkedIn.

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