New, exclusively for members
Free Personalized Learning Plan
Find the resources that are right for you with a personalized learning planGet started
We talk about the importance of using the right digital marketing tools a lot here at SmartInsights. When used correctly, martech tools can save time, boost productivity and lead to better marketing outcomes. But with so many tools available, it can be tricky to know why tools to use and why.
Our infographic on digital marketing tools provides some structure by dividing the best 150 tools into 30 key categories, so you can see which tools to use to achieve a given objective. We're not saying you need all of these tools, but some businesses who are heavily reliant on digital channels will likely need at least one tool from each category.
However, for a new business, it can still be hard to know where to start with so many tools available. That's where this marketing technology stack flow chart can be useful. Click on the image below for a larger image of the flow chart, so you can see which tools can get you started in different areas of marketing.
By Robert Allen
I was the Editor of Smart Insights between 2015-2017. I managed the blog and you will find blog articles on a range of subjects- Marketing Technology trends and latest tech developments are a regular focus, as well as exploring key marketing concepts. You can get in touch with me on Twitter and connect with me on LinkedIn. The new Editor is Carolanne Mangles.
Start the discussion on our community and social networks
Recommended Blog Posts
Don’t make these common influencer marketing mistakes or else you risk scandal and negative brand awareness Named one of the hottest marketing trends in 2017, working with influencers can do wonders for a brand. But, if done incorrectly, can also …..
Social media is more popular but less effective than PPC for B2B companies If you’re a B2B marketer wondering how to get ahead in the digital arena, you might be frustrated with the lack of statistics available about B2B marketing. …..
Popular Blog Posts
Statistics on consumer mobile usage and adoption to inform your mobile marketing strategy mobile site design and app development “Mobile to overtake fixed Internet access by 2014” was the huge headline summarising the bold prediction from 2008 by Mary Meeker, an …..
Landing page examples and best practice advice Discussion of web design in companies who don’t know the power of landing pages still often focuses on the home page. But savvy companies know that custom landing pages are essential to maximise conversion …..
Use the RACE Planning System to get ahead in your digital marketing The first edition of my book Internet Marketing: Strategy, Planning and Implementation from 2001 included a popular template for creating what we then called an Internet Marketing Plan. Today, …..