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What’s driving digital transformation? [Infographic]

What is Digital Transformation and what can hamper it?

This new infographic summaries a new report from Infomentum exploring barriers and steps to digital transformation.

It starts with a definition of digital transformation, which although by Brian Solis, isn't as dynamic as you might expect. It also doesn't get to the main success factors which, for me, are people, process and tools in that order.  Here's the definition James Carson and I cooked up in our Digital transformation toolkit:

"Digital Transformation: A staged programme of business improvements to People, Process and Tools tools used for integrated digital marketing to maximize the potential business contribution of digital technology and media".

The infographic goes on to explore the barriers and how to overcome them but keeping them straightforward for a CEO. Possibly too simple, but the second part of the infographic does highlight the success factors and reason for change.

Digital transformation - introduction and definition


To download, see the Infomentum site for their Digital Transformation report and infographic. For a more detailed approach which is pitched more as Digital Transformation for the Marketing director or manager, see our Digital Transformation Toolkit and infographic.

Also covering Digital Transformation on Smart Insights this week, we published an interview with Ann Holman, a consultant at PwC who gives her recommendations on getting buy-in for Digital Transformation.

By Dave Chaffey

Dave is CEO and co-founder of Smart Insights. He is editor of the 100 templates, ebooks and courses in the digital marketing resource library created by our team of 25+ Digital Marketing experts. Our resources used by our Expert members in more than 80 countries to Map, Plan and Manage their digital marketing. For my full profile, or to connect on LinkedIn or other social networks, see the About Dave Chaffey profile page on Smart Insights. Dave is author of 5 bestselling books on digital marketing including Emarketing Excellence and Digital Marketing: Strategy, Implementation and Practice. In 2004 he was recognised by the Chartered Institute of Marketing as one of 50 marketing ‘gurus’ worldwide who have helped shape the future of marketing.

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