Chart of the day: 41% of millennials have followed a brand in the last month

Nike is one of the most engaged with brands on Instagram.  A recent study by Global Web Index demonstrates how the company’s latest partnership with Instagram is likely to be a success. The survey revealed that three-quarters of Nike-Buying Millennials are using Instagram every month, making it the most popular social platform for this audience. This audience is also 41% more likely to have followed a brand in the last month, and 52% are more likely to have commented on brand content.

What does this mean for marketers?

If you are targeting millennials bar in mind their willingness for brand-interaction and brand loyalty on social media. Look at integrating Instagram into your strategy if you are not already using it. …

Examples of the best brand Instagram accounts and what we can learn from them

It's clear that Instagram isn't just a social network for posting cool views with filters or the odd selfie anymore. Instagram now has a whopping 700 million monthly active users and has evolved into a platform that can visually represent a brand. There are some brands out there that are doing really well on Instagram and we wanted to see why they are so successful. Use these 6 brands to help inform your own Instagram strategy and hopefully inspire you.


A obvious brand to start with is Adidas. With over 15 million followers they have a very high influence within Instagram. They use their Instagram account to generate awareness of the brand and their range of products.  They do this by sharing visual content and videos to drive more enthusiasm for Adidas products. Every image includes an adidas product,…

The Instagram tactics of the top US companies

The Fortune 500 is, put simply, a list of the 500 most valuable US companies based on revenue. These are all enormous businesses, with trillions in combined revenue.  It's a mix of all different kinds of businesses, so some will be digital leaders whilst others may be laggards. TrackMaven have analysed the official Instagram accounts of all the Fortune 500 companies which use the platform. By doing so, they've given us an insight into how top brands use Instagram, but also reveals some mistakes that they're making, so you can learn from their mistakes as well as their triumphs.

How many top US companies use Instagram?

Fortune 500 companies are ranked by revenue, and interestingly we see that the higher revenue companies are considerably more likely to use Instagram. It's also worth noting that even among the top 100 the adoption rates are still only slightly over…

Instagram to Launch New 'Paid Partnership Tag' for sponsored content

Instagram are launching a new feature for influencers. This feature described as the 'paid partnership' tag is aiming to make it clear to consumers which posts are sponsored and which are not. Allowing influencers and brands to tag the partners who have paid to be featured in the posts in some way. The tag will clearly mark the image as paid and it will also do the same on stories. It has also been reported that influencers using the tag will be able to track insights allowing both parties view its metrics to track how the content is performing. The paid partnership tag is currently only been rolled out to a select few influencers, brands and businesses but we may see a wider roll-out in the coming months. This new feature is a great move on Instagrams behalf…

Engage the right influencers to get results from your Instagram marketing

When Kevin Systrom and Mike Krieger set out to create what we now call Instagram less than a decade ago, they just wanted to make a simple photo and video-sharing app. What they never anticipated is what Instagram has evolved into—a top marketing platform that has attracted startups and top global brands alike. The spoil is an immense consumer audience that recently hit the 700 million mark. Instagram’s response was decisive through ad campaigns in the mould of sponsored posts tailored for specific target audiences. Quite evidently, the owners of Instagram have not been the only parties to tap into the incredible financial benefits from advertisements. The meteoric rise of Instagram as a marketing tool has overseen an equally remarkable rise of Instagram influencers who can be likened to online marketing executives. In fact, currently, up to 12% of Instagram influencers…

How to build your brand on Instagram

Great social media strategies need continuous follower growth, engagement, and actions, e.g. clicks. And Instagram just might be your best opportunity for achieving this quickly. SEO should always be an important part of your online marketing strategy. But let's face it, you're unlikely to beat the big brands with enormous budgets for a spot on page one of Google's search results anytime soon. Source: ArthurStock This is why social media can be a powerful ally to smaller brands when trying to grow your reach and presence online. You don't need a huge budget to still be effective, using, for instance, Facebook ads. But as powerful and inexpensive as these can be, the sad truth is that organic reach and engagement on Facebook has plateaued in recent years.

Where to Turn? Instagram.

Consider some statistics compiled by…

Instagram’s algorithm update and why it’s good news for marketers

Most businesses are on Twitter, Facebook, and LinkedIn, but now need to be concerned with the new power player, Instagram. Instagram is one of the fastest growing social channels, it was recently reported that it now has 700 million active users per month and sees 95 million photos uploaded every day. With this ongoing increase in popularity of Instagram, even businesses who haven't traditionally used Instagram like business-to-business companies should consider it for engagement. At Smart Insights we have seen good organic sharing of our infographics and industry trends on Instagram via a smartinsights hashtag, so we've decided to 'take the plunge' and I've recently set up a Smart Insights Instagram account - follow us to learn and be inspired by all things digital marketing.  In 2016 Instagram announced a major algorithm update which is still important to success. The update took many…

Chart of the Day: The Fashion and Sports Industries are getting the most out of the Instagram community

Instagram's popularity seems never ending, and every time a new feature is released the opportunities for brands to reach audiences keep growing. In the last year, Instagram has introduced us to Stories, Instagram Live, Stickers, Mulitple photos and video in one post and much more. While the top followed accounts are dominated by celebrity accounts with Selena Gomez leading the way (if you discount the official Instagram account) top B2C/retail brands have been able to capitalise on this too. If you are new to Instagram or even if you're not The Rock's account is a personal favourite, it really shows how a personality has used the platform to promote himself as a brand. In todays chart of the day, I ranked the 10 most followed brands on Instagram excluding celebrities. At the top of the…

 Live video now available to everyone on Instagram.

Instagram announced another update their platform this week. Instagram Stories will allow you to broadcast live video to your followers as well as being accessible via Explore. Live Video for Instagram Stories is being pitched as a way to help you connect with your friends and followers who are there to share a moment with you. It is interesting that once you've stopped recording any trace that you were there will have disappeared, which may help the more camera shy of us use live video. I'm looking forward to seeing how brands adopt this new way to communicate with their audience. Going live couldn't be easier - Just swipe right to access the camera and hit "Start Live Video". The only limitation you have is that you can only broadcast for up to an hour, which should be plenty for even the most seasoned influencer or brand. Instagram…

Instagram is letting select brands advertise via its 'Stories' feature

Importance: [rating=4] (For Social Media Managers) Recommended Source: Instagram Blog Instagram has just announced it is beginning the processes of letting advertisers make use of the large audience its newish 'Stories' feature has been able to generate since its launch back in the summer of 2016. Again taking the lead from Snapchat, it is introducing the ads in a mid-roll format- that is they will appear between stories the user has elected to see. In a way this is not dissimilar from TV advertising, where the user accepts the ads between content he or she wants to see. The format will however allow for the skipping of ads, so as to not degrade the user's experience. Instagram reports that over 150 million people view stories content every day. Combine this with the fact Instagram users tend to be young, tech savy and have…

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  • FREE alerts on the latest developments