David Reilly is a digital skills strategist and trainer and author for Smart Insights, Econsultancy, The Drum and CMO.com. He is passionate about understanding and explaining new Internet marketing techniques and how they are adopted by inventive start-ups and established businesses.
We explore recent FS marketing developments including:
In many countries, the financial sector is facing significant challenges as new online services are created. In some, such as the UK, the government is actively seeking to encourage new entrants such as the new wave of challenger banks Atom and Modem and the incumbents seek to upgrade their legacy systems in order to meet the ever increasing expectations of digital savy customers.
The Financial services sector includes those services associated with managing money and personal finance. In the direct to consumer market this includes the following: Insurance Motor, Health, Life, Home Savings & Investments, Banking and Digital Innovation. Relevant trends including Blockchain, Peer to peer, money transfer and the emerging ‘fin tech’ sector. We also examine the impact of digital on the intermediary (IFA) market and for the benefit of the readers we have included case-studies from a range of product areas to maximise relevance.
In this guide we examine the key trends, customer behaviours and new digital innovations which are shaping the future of the Financial Services (FS) sector. This guide has been created to share examples of the latest trends used across digital media and technology to improve reach, user experience and conversions. You can use this sector specific guide to enable you to inform your digital strategy and keep up to date with unique trends which will shape future investments.Look Inside the Financial Services Marketing Trends Guide 2017
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I recently completed the RACE Digital Strategy Course. It was brilliant, and the 7-Steps guides are excellent resources, too. Thanks for providing such a fantastic collection.
Translated complex digital marketing channels into easy-to-understand concepts
Translates complex digital marketing channels into easy-to-understand concepts. Constantly updated with new insights that will help whether you own your own business or work for a large corporation.
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