Enewsletter marketing

My ideas on how to deal with unpredictability in email marketing in the year ahead As your local Greek philosopher never tires of telling you, the only constant is change. Many industry experts devote the occasional post or two in January to predicting how email marketing will develop this year. Instead, I’d like to look at what we

Best practice commentary for Enewsletters/Ezines based on different B2B and B2C Enewsletters.

Ideas for increasing your responses by using a more human approach… What would you say if I was to suggest you take account of your target audience when designing your email program? Actually, you’d probably say nothing… just roll your eyes and find fresh reading material. It’s not exactly groundbreaking advice. However, the nature of digital marketing seduces us

To help you think through the issues to consider in an enewsletter refresh, my interview this month is with Denise Cox who, through the service and advice provided by her company, Email Service Provider Newsweaver, has been helping com

Creating an enewsletter that keeps subscribers engaged As I’ve shown with these examples, the design and layout of your email newsletter is important, but it’s the content of course, which really helps engagement. The chart below shows that online users aren’t set on shopping primarily, rather it’s learning, having fun or socializing! Source: RF Intent Index The sell-inform-entertain

New report advises on Enewsletter best practice Value: ★★★★★ Our commentary : An enewsletter is still a key customer communication for many companies. Given this, it’s always struck me as curious that usability advice for Emails and enewsletters doesn’t get as much attention as that for websites. You may not now that Jakob Nielsen, well-known for his usability

Ideas for increasing your responses by using a more human approach… What would you say if I was to suggest you take account of your target audience when designing your email program? Actually, you’d probably say nothing… just roll your …..

My ideas on how to deal with unpredictability in email marketing in the year ahead As your local Greek philosopher never tires of telling you, the only constant is change. Many industry experts devote the occasional post or two in …..

Creating an enewsletter that keeps subscribers engaged As I’ve shown with these examples, the design and layout of your email newsletter is important, but it’s the content of course, which really helps engagement. The chart below shows that online users …..

New report advises on Enewsletter best practice Value: Our commentary : An enewsletter is still a key customer communication for many companies. Given this, it’s always struck me as curious that usability advice for Emails and enewsletters doesn’t get as …..

To help you think through the issues to consider in an enewsletter refresh, my interview this month is with Denise Cox who, through the service and advice provided by her company, Email Service Provider Newsweaver, has been helping com..