Web personalisation

These website personalisation tools enable you to segment visitors and the deliver personalised messages within containers as with the classic Amazon personalized recommendations – read their published methodology. This list is probably the most incomplete on the wiki due to lack of time so please DM me with solutions Personalization integrated with web analytics Coremetrics Intelligent Offer Coremetrics is widely

One of our aims at Smart Insights is to make marketers aware of the many software tools that can be used to take advantage of the unique communications benefits of digital media. Ultimately, these software tools should help customers too. Website personalization or behavioural targeting tools are an interesting class of tools since they can benefit

When, as marketers, we discuss personalised web communications everyone always talks about Amazon “Customers who bought X also bought Y”, yet this is old technology dating back 10+ years. Here is an update on the options from one of the leading providers.

These website personalisation tools enable you to segment visitors and the deliver personalised messages within containers as with the classic Amazon personalized recommendations – read their published methodology. This list is probably the most incomplete on the wiki due to lack …..

One of our aims at Smart Insights is to make marketers aware of the many software tools that can be used to take advantage of the unique communications benefits of digital media. Ultimately, these software tools should help customers too. …..

When, as marketers, we discuss personalised web communications everyone always talks about Amazon “Customers who bought X also bought Y”, yet this is old technology dating back 10+ years. Here is an update on the options from one of the leading providers…