Inbound Marketing [Infographic]

Which processes and tools does it take to make Inbound Marketing effective?

Companies are still trying to understand and make the business case to focus on Inbound Marketing, to secure resources for content or educate others on the difference between Inbound vs Outbound marketing.

We thought this infographic from Salesforce Pardot sheds some light onto this with survey findings summarised from HubSpot's survey. For example,

92% of companies who blog multiple times a day, report it is key to acquiring customers. 

It also highlights well the difference between inbound and outbound marketing and free tools in the marketplace across blogging, SEO, analytics, social and webinars.

inbound-marketing-tool-or-tactic_Infographic

Interested in ideas for your campaigns, read Rene Power's 10 examples of excellent inbound marketing campaigns.

Share your thoughts

  • Excellent infographic. Nicely put together.

  • Russell O'Sullivan commented on November 21, 2013

    Great IG guys, but I would offer that most companies need a heady mix of
    both to survive (if they are not purely online businesses). So the
    tried and tested outbound will work, but needs to be targeted and not
    “spray and pray” methodology.

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