Digital Transformation - Shaping Your Digital Future

We can help you on your journey to success

Find out More

Save 50% on Annual
Membership in August

SAVE 50% TODAY
Start improving your Digital Transformation with our FREE Integrated Marketing 2020 Guide >>
Explore our Digital Marketing Strategy and Planning Toolkit

How popular are Infographics? [Infographic]

The rise and fall? of infographics

According to the volume of searches in Google Trends shown in this infographic, the popularity of infographics has increased by 800% over two years since 2010.

Perhaps surprisingly, the latest figures have shown a slight decrease in searches since May this year. Do you think infographics are becoming less effective from your use of them?

We think infographics remain a great tool to visually share and represent information and knowledge, both within the organisation and externally for outreach. Of course, it's important to get the quality right as Dan Bosomworth explains in his post giving 10 best practices for the perfect marketing infographic. We try to produce useful infographics which help marketers explain practices such as those we have collected in our free Digital Marketing Infographics pack.

We've noticed a growth in use of tools for creating infographics including visual.lyInfgr.am and piktochart. While these have opened up the creation of infographics to those without the resources to use Graphic Designers or those who need a quick turnaround we think quality will often suffer.

Like any other content, the aims of the communication strategy to create and promote it is just as important  as the Infographic itself.

This Infographic we are sharing, provides 9 reasons and best practices for using Infographics, peak search interest and regional variations.

Read more on how to promote your Infographic.

By Susanne Colwyn

Susanne is a Marketing Consultant and Trainer, with over 20 years marketing experience in the public and private sector. She's passionate about supporting companies with practical result driven marketing, to help focus companies on evaluating and driving their marketing forward. Experienced in Integrated Strategic Marketing Planning, Data Segmentation, Customer Relationship Management Systems, Customer Insight and reviewing internal systems, data and processes, to maximise conversion strategies and the customer experience. You can connect with her via her LinkedIn or follow her @Qtymarketing.

Start the discussion on our community and social networks

Turbocharge your results with our

Digital Marketing Strategy and Planning Toolkit

Get FREE marketing planning templates

Start your Digital Marketing Plan today with our free Basic membership.

  • FREE fast start guides to review your approach
  • FREE digital marketing plan templates
  • FREE alerts on the latest developments

Need help with your Digital Marketing?

Get more from your digital marketing with in-company or remote training and consultancy from Smart Insights

Get FREE marketing planning templates

Start your Digital Marketing Plan today with our free Basic membership.

  • FREE fast start guides to review your approach
  • FREE digital marketing plan templates
  • FREE alerts on the latest developments

Recommended Blog Posts

Popular Blog Posts